September 26, 2021

News Science

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India: Tanishq jewellery ad pulled after ‘love jihad’ uproar

1 min read

Indian jewelry brand Tanishq has pulled an advertisement featuring an interfaith family after a massive backlash on social media. The advertisement shows a Muslim mother-in-law organizing a baby shower for her Hindu daughter-in-law. Opponents to the advertisement accused the brand of promoting so called "Love Jihad." It is a term used by right-wing Hindu groups in India who believe there’s a CONSPIRACY to convert Hindu women to Islam through marriage. A Twitter user tweeted this video of the advertisement before it was pulled.

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