(21 Apr 2025)
ASSOCIATED PRESS
Johannesburg, South Africa – 20 April 2025
1. Various of people on rides
2. People dancing
3. SOUNDBITE (English) Derick Makua, show visitor:
"I’m staying in Naturena just around Joburg. So, we are here to enjoy our lives with my family. This is my super marvelous family. We really enjoyed ourselves here in Rand Easter Show."
4. Various of people on rides
5. SOUNDBITE (English) Elsabe Oosthuizen, show visitor:
"This is actually our first time at the Rand Show. We moved here from KZN (KwaZulu-Natal) in February and I was a bit nervous about the rides but my husband was like, it’s something we can’t miss, he’s been coming to the Rand Show for years and I wanted his family to experience it, so it’s been great. I think what I looked forward to the most was the ocean exhibit, which was absolutely fantastic. The kids really enjoyed it. It’s been a beautiful experience."
6. Various of people at the show
7. SOUNDBITE (English) Adele Hartdegen, Rand Show CEO:
"We refreshed our brand a bit. We really had a look at what consumers were asking for, what our visitors was asking for, and we also went back into previous editions of the shows to have a look at what haven’t we offered the public yet. So that’s how the brand is, how it became a legacy and how it continues to be a legacy is by really listening to the people around us and online to see what do they want, what are they buying, what’s new and fresh in the market and then try and bring that to the show."
8. Various of visitors and show exhibits
9. SOUNDBITE (English) Celino Rajkumar, show visitor:
"It’s been an amazing experience thus far. All the food stalls, all the activities, basically all the program here, the activities cater to the whole family. It’s for the kids, it’s for the adults, it’s for the grandparents, it’s for everyone. So we’re having a fantastic time."
10. Wide of a ride
STORYLINE:
Every Easter, South Africans from far and wide gather for the Rand Easter Show at the Johannesburg Expo Centre in South Africa.
People enjoy fairground rides, food stalls, exhibits and shopping at the family based event which runs through April 17-21.
It is the largest consumer exhibition in South Africa.
The theme for 2025 was Ocean Wonders and there was a virtual aquarium experience and an interactive marine world on offer.
The expo also has a dedicated space that hosts a wide range of government departments and public sector institutions, allowing visitors access to essential services while learning about the different sectors in government.
"We really enjoyed ourselves here in Rand Easter Show," said one visitor.
"It’s for the kids, it’s for the adults, it’s for the grandparents, it’s for everyone. So we’re having a fantastic time," added another.
The show’s CEO, Adele Hartdegen said they are always looking for ways to keep the experience fresh.
"We really had a look at what consumers were asking for, what our visitors was asking for, and we also went back into previous editions of the shows to have a look at what haven’t we offered the public yet," Hartdegen added.
Founded in 1936, originally known as the Empire Exhibition, the Rand Easter Show has become a traditional annual event.
AP video shot by Alfonso Nqunjana
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