(21 Apr 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
1. Wide shot of Archive warehouse partner Tersus Solutions
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
2. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
++PARTIALLY COVERED++
“Given that we’re likely heading to a recession, given the increase in full-price product, we’re expecting buyers to look for alternative, cheaper options and flood to second-hand marketplaces."
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
3. Workers repair second-hand clothing items
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
4. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
++PARTIALLY COVERED++
“The tariffs that have been added to the vast majority of products … mean that they have to raise prices by a pretty significant amount in the coming weeks.”
5. Archive CEO and Co-founder Emily Gittins showing Archive website
6. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
++COVERED++
“We help brands build and scale profitable resale businesses.”
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
7. Wide shot of warehouse
ASSOCIATED PRESS
Berkeley, California – 17 April 2025
8. SOUNDBITE (English) Archive CEO and Co-founder Emily Gittins:
++PARTIALLY COVERED++
“We have a network of warehouse partners who are in the US and overseas as well. So our biggest in the US is a company called Tersus based in Denver. They’re helping a lot of brands process the secondhand items.”
ASSOCIATED PRESS
Englewood, Colorado – 17 April 2025
9. Tersus solutions exterior
10. Workers surrounded by boxes of shoes and clothing
Pearl, Mississippi – 15 April 2025
11. SuperThrift store sign
12. Close up on hangers sliding across clothing rack
13. SOUNDBITE (English) SuperThrift Assistant Manager Stephanie Wilson:
++PARTIALLY COVERED++
“I definitely think that we will see an uptick in traffic — we have the last couple months.”
14. Shopper pushing cart through store
15. SOUNDBITE (English) SuperThrift Assistant Manager Stephanie Wilson:
++COVERED++
“I think because everybody’s watching the economy and how it’s going to go and saving what money they can wherever they can.”
16. Customer handing cash to cashier
17. Two women search through clothing rack
18. SOUNDBITE (English) SuperThrift Customer Hannah Laird:
++COVERED++
“I love thrifting just cause I can find a great deal on stuff and stuff is so expensive nowadays.”
19. Customer in the middle of clothing racks
20. SOUNDBITE (English) SuperThrift Customer Hannah Laird:
++PARTIALLY COVERED++
“I have a 10-year-old as well and this one is almost two, and things are just so much more expensive than they were, again, clothes, diapers, food, everything. And it really helps to save by getting stuff used like that.”
21. Sign for children’s clothes
22. Close up on someone searching through clothes rack
23. Wide shot of SuperThrift
STORYLINE:
Increasing clothing costs, the result of tariffs, could drive a business boom for the secondhand clothing industry.
“The tariffs that have been added to the vast majority of products are going to increase the costs for all of these brands and mean that they have to raise prices by a pretty significant amount in the coming weeks.” said Emily Gittins, the CEO and co-founder of Archive.
Archive, a Berkley, California company, helps businesses develop secondhand clothing operations. Gittins says she expects increasing costs will drive more people to seek out secondhand goods.
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You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/c8f70447e1b840e9bf7b18408f9e0550
Author: AP Archive
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