(19 Apr 2025)
UK VEGAN EASTER EGG
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 7:37
ASSOCIATED PRESS
London, UK – 8 April 2025
1. Empty vegan Easter egg shells
2. Surface being prepped to make vegan Easter egg
3. Various of vegan Easter egg shell being warmed for decorating
4. Various of vegan Easter Eeg shell being decorated
5. Layer of salted caramel being piped into shell
6. Set up shot of Annabel Lui and Emily Lui in Cutter & Squidge shop
7. SOUNDBITE (English) Annabel Lui, co-founder of Cutter & Squidge:
"We take a half shell of dark chocolate, a very good dark chocolate, fill it with our vegan caramel, top it with some cookies , some really delicious ganache , and honeycomb inside there and then top it with more eggs, more cookies and dust it with a little bit of gold."
8. Various of digestive crumbs being added to shell
9. Various of whipped chocolate honeycomb ganache being piped into vegan Easter egg
10. Various of melted vegan chocolate ganache being spread
11. SOUNDBITE (English) Annabel Lui, co-founder of Cutter & Squidge:
"America is a huge, huge market and I think adding that extra 10% on would probably mitigate a lot of the margin that you make there, so I think that really is a huge impact."
12. Various of chocolate being piped and spread
13. Various of mini dark chocolate eggshells filled with caramel ganache and dusted in gold powder being placed into egg shells
14. Various of Emily Lui, co-founder of Cutter & Squidge, cutting slice of vegan cake
15. Slice of vegan cake on plate
16. SOUNDBITE (English) Emily Lui, co-founder of Cutter & Squidge:
"We sell about 15% of our products to people that are vegan and a lot of those are not actually people who follow a vegan diet, because we just make it delicious regardless of whether it’s vegan or not."
17. Close of golden mini eggs on vegan Easter egg
18. Various of cookies being added to vegan Easter egg
19. Various of crumble being added to vegan Easter Egg
20. Various of vegan Easter Egg
ASSOCIATED PRESS
Illinois, US – 8 April 2025
++VIDEO CALL++
21. SOUNDBITE (English) Carl Quash III, head of snacks at Euromonitor International:
"Right now, we’re in a bit of a transition in global trade and chocolates and cacao are caught in the middle with the announcement of the US administration’s tariffs on multiple nations. So I think we’re going see consumers retreat back a bit more, in addition to the already mounting costs that the industry was facing."
ASSOCIATED PRESS
London, UK – 8 April 2025
22. Various of vegan Easter egg being packaged in box
23. Vegan Easter egg going on display
24. Various exteriors of Cutter & Squidge shop
STORYLINE:
LEADIN:
Vegans in the UK can get a sweet treat this Easter, with dairy-free chocolate eggs made especially for them.
But President Donald Trump’s new tariffs raises concerns for the industry, say experts.
STORYLINE:
Easter is just around the corner – and there is an Easter egg for everyone.
For bakery Cutter & Squidge production is ramping up for the Easter period, including their popular half vegan Easter egg.
The handmade seasonal treat layers salted caramel, digestive crumbs, vegan chocolate honeycomb ganache, mini eggs and chocolate chip cookie bites.
"We take a half shell of dark chocolate, a very good dark chocolate, fill it with our vegan caramel, top it with some cookies , some really delicious ganache , and some honeycomb inside there and then top it with more eggs, more cookies and dust it with a little bit of gold," says Annabel Lui, co-founder of Cutter & Squidge.
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