(16 Apr 2025)
UK WEDDING TRENDS
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 6:31
++CLIENTS PLEASE NOTE: THE MUSIC USED IN THE CATWALK PORTION OF THIS EDIT HAS NOT BEEN CLEARED. WE RECOMMEND YOU REPLACE IT WITH YOUR OWN CLEARED MUSIC++
ASSOCIATED PRESS
London, UK – 13 April 2025
1. Wide of model on catwalk showing fitted wedding dress with deep slit cut by CB Bridal Studio
2. Cutaway of audience
3. Wide of model on catwalk showing strapless wedding dress with sweetheart neckline and slit cut by CB Bridal Studio
4. Various set up shots of Clare Backley, founder and designer, CB Bridal Studio, dressing model
5. SOUNDBITE (English) Clare Backley, founder and designer, CB Bridal Studio:
"I find that a lot of fashion is transitioned into bridal wear. A lot of the girls are very body confident now. They go to the gym, they work out, so they’re like: ‘I’m proud of this. A lot of hard work got into this.’ So there’s a lot of element of creating and transferring that fashion into the bridal. So we’re doing splits, for example. There’s lots of illusion bodices and corsetry in the new 26-27 collection, and just the element of tradition but the girls are just more daring. "
6. Tilt up of model in dress
7. Close of laptop showing SpeechyAI questionnaire
8. Mid set up shot of Heidi Ellert-McDermott, founder, Speechy
9. Close of questionnaire where you have to describe the person in the speech
10. Cutaway of hands typing
11. Close of questionnaire asking if they have any unusual habits: "Vapes a bit too much!"
12. Low angle cut away of Heidi Ellert-McDermott
13. Close of laptop showing questionnaire asking ‘what are they bad at?’
14. Pull focus of Speechy logo
15. SOUNDBITE (English) Heidi Ellert-McDermott, founder, Speechy:
"We have just recently launched SpeechyAI. Now, as professional scriptwriters and speech writers, we were a bit dubious about AI, but then we tested it out, and we realised it did have the capacity for humour."
16. Close of laptop showing the finished speech created by AI
17. SOUNDBITE (English) Heidi Ellert-McDermott, founder, Speechy:
"When we did a workshop at the last National Wedding Show we had everyone laughing, but we had five people crying with the sentiment, good tears, I hasten to add. But I think it just shows you that AI can be surprisingly personal."
18. Various of show visitors trialling the SpeechyAI to write their scripts
19. SOUNDBITE: (English) Jeff Harris, father of the bride to be married in August 2025:
"Oh, it’s fantastic. It’s something I’ve never done before. Totally new to AI, I work on building sits so I work with my hands, not with a computer. I wouldn’t have wrote this anywhere near as good as this is."
20. SOUNDBITE: (English) John Arnold, groom to be married in October 2025:
"So I never thought that it could turn out like a speech like this, with just putting in simple questions in. The way AI is now it’s just mind blowing. To think that when I was growing up, there wasn’t nothing like this."
21. Wide of Peony stand at the National Wedding Show
22. Various of faux flowers by Peony
23. Various set up shots of Julie Bates, founder, Peony faux flowers
24. SOUNDBITE (English) Julie Bates, founder, Peony faux flowers:
"You can have flowers that don’t die. They don’t wilt. They even smell like a fresh flower."
25. Tilt down of Julie Bates spraying faux flowers with perfume
26. SOUNDBITE (English) Julie Bates, founder, Peony faux flowers:
27. Various of faux flowers
28. SOUNDBITE:(English) Julie Bates, founder, Peony faux flowers:
29. Various of faux flowers on the Peony stand
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