(15 Apr 2025)
ASSOCIATED PRESS
Marrakech, Morocco – 14 April 2025
1. Wide of Prod’air stand at Gitex Africa
2. Mid of TwinCity solution, AI car exhibited on Prod’air stand
3. Various of TwinCity car’s cameras
4. Tilt up of car
5. Pan of writing on car, reading (French): "Your city, your control, in real time"
6. Mid of Omar Guennoun, managing director, Prod’air, talking with other exhibitors
7. SOUNDBITE (French) Omar Guennoun, managing director, Prod’air:
"Any urban object we can find – a tree, a roadway, a sidewalk, a traffic sign, a public declaration point, a billboard, an advertisement, a café, or the occupation of public property – all of this is detected, recognized as such, and located extremely precisely, to within a few centimeters. This data is processed onboard, that is, in the vehicle, and transmitted to the client’s center."
8. Various of exhibitors at Gitex Africa
9. Pan of Magic Drone stand
10. Various of drones at Magic Drone stand
11. Visitors speaking with exhibitor
12. SOUNDBITE (French) Kader Attou, project director, Magic Drone:
"We’re using a little bit of the AI to develop the entire show with our partners. Ideally, we arrive onsite and work with local stakeholders. And AI allows us to develop the entire connection and the entire show. Before, it was a little difficult to work on the coding, partly over three or four weeks. And now, thanks to AI, we’re actually working on shows. Really, it takes less than two weeks."
13. Visitors walking by Gitex stands
14. Various of delivery robot
15. Pan to Bank Al-Maghrib’ stand
16. Various of Bank Al-Maghrib’ stand
17. SOUNDBITE (French) Abderrahim Bouazza, managing director, Bank Al-Maghrib:
"Today, there is a process underway to relax Fintech regulations, and we want to listen to them (our partners) and include in this process a little of the problems they encounter in implementing their projects. So, today is a great opportunity to raise awareness of MFC (Morocco Financial Center) and its offered services."
18. Various of exhibitors
19. Wide of visitor at DataDog stand
20. Mid of Anis Chahloul, senior account executive, DataDog, talking with visitor
21. Wide of DataDog’ stand
22. Tilt down of DataDog’ application on screen
23. SOUNDBITE (English) Anis Chahloul, senior account executive, DataDog:
"In Datadog, what we do is we let businesses, technical teams, engineering teams, have visibility on what’s happening in their infrastructure, applications, logs. Now we also do security. We’re here in Gitex first and foremost because we have a large customer base in Africa, also in Morocco. Now with the AI search, what we’re doing in Datadog is not only providing that visibility and monitoring, but we do also help secure."
24. Pan of exhibitor stands
25. Wide of Shenzhen Ulefone Technology stand, visitor looking at rugged phone
26. Mid of rugged phone
27. Mid of rugged tablets
28. Various of rugged phone displayed inside transparent water tank
29. SOUNDBITE (English) Ying Wu, sales manager, Shenzhen Ulefone Technology:
"It’s an honour for us to attend Gitex 2025. This is our first time to attend the exhibition, and it’s an honour for us to introduce our rugged phones and rugged tablets to the clients and customers in Morocco. We are honoured to introduce our flagship rugged phones and tablets to the customers from all over Morocco."
30. Pan of Corolla Cross, Toyota cars
31. Mid of Gitex sign
32. Pan of exhibitor stands outside of Gitex Africa
33. Pan of people taking photos next to Gitex Africa sign
34. Tilt down of Gitex Africa entrance
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