(10 Apr 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Sao Paulo, Brazil – 10 April 2025
1. Aerial of the Sao Paulo Art Museum, MASP, and its new building, the black tall tower on the left ++ MUTE++
2. Exterior of MASP
3. Various of the open space beneath the museum
4. SOUNDBITE (Portuguese) Paulo Vicelli, MASP’s director for experience and communication:
"The MASP moved to Avenida Paulista in 1968 with a bold and modern design for its time, created by architect Lina Bo Bardi. Now, in 2025, the project is expanding with a new space dedicated to exhibitions, designed to welcome more visitors and offer areas for multipurpose activities and public engagement."
5. Various of people looking at the exhibition
6. Woman taking picture of the "Pink and Blue – The Cahen d´Anvers Girls" painting by French impressionist Pierre-Auguste Renoir
7. "Pink and Blue – The Cahen d´Anvers Girls" painting by French impressionist Pierre-Auguste Renoir
8.SOUNDBITE (Portuguese) Naira Regis de Moura, 60-year-old tourist:
"It’s a landmark moment in the history of Brazilian art — a recognition that we have valuable artists, dedicated collectors, and people who truly appreciate art."
9.Various of installation that tell the story of the MASP architect Lina Bo Bardi
10. Aerial of the Sao Paulo Art Museum, MASP, and its new building, the black tall tower on the right ++ MUTE++
STORYLINE:
São Paulo’s MASP museum, one of Brazil’s most visited, has opened a new building 77 years after its inauguration to complete its architectural structure.
The 14-story tower was named after its first artistic director, Pietro Maria Bardi, and includes five new exhibition galleries, two multi-purpose galleries, a restoration laboratory, classrooms, a restaurant, and a museum shop.
Works by French painter Pierre-Auguste Renoir (1841-1919) are on display at the new building, attracting thousands of eager art lovers since March 28.
It also draws visitors who want to see how the iconic red, original MASP building blends with the new one on Paulista Avenue, Brazil’s iconic business street.
Next month, the museum will host an exhibition of works of Claude Monet (1840-1926), another French impressionist who is a fan favourite in Brazil.
The new building more than doubles the museum’s space to 7,821 square meters (84,184 square feet) and will increase its exhibition capacity by 66%.
Its façade is made of perforated and pleated metal sheets, which adds to the brutalist style conception of the neighbouring original building.
The original MASP building, which dates back to 1968, is a prime example of brutalism, which is characterized by exposed concrete structures, emphasis on raw materials, and monumental scale. Architect Lina Bo Bardi’s museum has become Sao Paulo’s most recognizable touristic attraction also due to its free span beneath the suspended block where the museum lies.
That open space under the MASP has also become a square where people come to eat lunch, watch performances by local artists, buy souvenirs in the Sunday open-air market, gaze at the sunset in the city’s gritty skyline or to protest, no matter their ideological allegiances.
AP Video shot by Andre Penner and Tatiana Pollastri
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