OK Go speak out on the pitfalls of social media saying people want quantity over quality

(11 Apr 2025)
ASSOCIATED PRESS
Los Angeles – 2 April 2025
1. SOUNDBITE (English) Damian Kulash, recording artist, OK Go:
"We are like one of the evolutionary stubs of social media. We’re like something that the internet tried, but realised, ‘Oh no, quality isn’t what we want. We want quantity.’ We can make one really, really, really amazing music video every few months, but if you want to make bajillions on social media what you have to do is make, is churn out crap, you know? And not to say there aren’t people who have managed to churn out great things, but they’re few and far between. And for the most part, if people are satisfied and will keep on watching because you’re opening boxes of products, that’s enough. And gaming that system so that you get a lot of attention seems like the most depressing future for any single human and definitely for humanity as a whole."

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