Pick your own tulips trend blooms in Northern Italy

(4 Apr 2025)
++AMENDED TO INCLUDE PRODUCER CREDIT ++

ASSOCIATED PRESS
Milan, Italy – 3 April 2025

1. Pan of tulip field
2. Close of tulips
3. Tulip field
4. Field entrance
5. Couple taking picture with smartphone
6. Pull focus of tulip field
7. Woman picking flowers
8. SOUNDBITE (English) Edwin Koeman, tulip farmer:
“This is a beautiful ‘u-pick’ tulip field, where people are picking tulips. They come here, they take their basket, or their bucket and we give a little explanation. The people are walking, picking their favourite tulip to take home and put in their face, and people are also taking photos.”

9. Field, couple taking pictures with smartphone
10. Couple walking through field
11. Wide of field
12. SOUNDBITE (English) Edwin Koeman, tulip farmer:
“The land here is good. It’s more the climate, which is very different to Holland. Like here, the winter is a bit shorter, we have more sunshine. But for our work, it’s good because it rains just enough in the winter and in the spring. And now, in the spring, most of the time, it’s sunny, so people like to come to our field. And also, for the tulips, if it’s not raining too much, we have less chances of fungus and other diseases. So, for us, this climate works very good. Instead, if you want to grow bulbs, flower bulbs, harvest the bulbs, then the climate is much better in Holland where it stays colder for a longer period.”

13. Women in field
14. Pan of large Dutch clog
15. SOUNDBITE (Italian) Gaia (last name not given), field guide:
“Welcome to Italian Tulips. Let me explain how it works. In addition to the two tulips included in each ticket, you can collect as many flowers as you like. The extra ones will cost one euro each. For the collection, where the stem meets the ground, you pull upwards. If there is a bulb left attached, it is not a problem: My colleagues will pull it off and at the gazebos over there will wrap the flowers.”

16. Workers wrapping flowers
17. Women taking selfie photograph by field
18. People walking through field
19. SOUNDBITE (Italian) Massimo Labra, scientific director, Italian National Biodiversity Centre:
“Tulips are not only beautiful and wonderful, but also clever plants. They are called geophytes, that is, they spend most of their time covered by the ground, in the subsurface. And they are alive, these bulbs are real plants. Then, at the beginning of spring, with a little water, we see that the apex immediately grows quickly and blooms. This is a clever strategy, because they are the first plants to bloom. And so, they manage to take the first spring resources.”

20. Close of tulips
21. Pan of field
22. SOUNDBITE (Italian) Massimo Labra, scientific director, Italian National Biodiversity Centre:
“The flower is a bit like a supermarket for a pollinator. So, the more different flowers there are, not just roundels, those that bloom early, those that bloom late, are a huge supermarket for all these pollinators that travel along our roads, that pollinate flowers from our balconies, our terraces, to the fields of roundels and that represent one of the most important elements for our agriculture and for our future.”

23. People taking pictures in field
24. Field
25. SOUNDBITE (Italian) Nada Forbici, national coordinator, Coldiretti floriculture council:
“In Italy, the market of tulips has 43 million flowers, stems, of which we export about 14 million. The export is mostly aimed at the countries of Northern Europe, specifically in Holland. The remaining part, about 30 million stems, remain in Italy.”

26. Field
27. Couple picking flowers

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