(31 Mar 2025)
US SKI RESORT TECH
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 7:26
ASSOCIATED PRESS
Jackson, New Hampshire – 14 March 2025
1. Chairlift with mountains in the background
2. Skiers heading down a trail at Black Mountain resort
3. SOUNDBITE (English) Thomas Brennick:
“It’s just good old, old time skiing at its best.”
4. Skier heading down a trail
5. Close of skier looking at view
6. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“This is kind of your quintessential independent mountain, right? It has that vibe, that feel. And that’s what people really want.”
7. Black Mountain sign
8. Skiers enjoying deck
9. String lights with chairlift in the background
10. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“Entabeni Systems is a company that I founded in 2015 that builds software and hardware solutions for the ski industry. And so basically what that means is we build point of sale systems, data collection systems, analytic tools, e-commerce platforms.”
11. Mountain peak
12. Mogensen working with Entabeni Systems employee in office
13. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“Being here at Black Mountain and having an engineering team on site right above the base lodge really helps to understand the problem we’re trying to solve on the ground level.”
14. Wide of Mogensen working with Entabeni Systems employee in office
15. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“The entire system has no paper waivers. There’s no paper involved. Every point of sale can take touchless tap to pay.”
16. Skier buying beer at bar
17. Skier buying lunch in cafeteria
18. Close of skier using digital scanner at checkout, paying with smartwatch
19. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“When you don’t have data to fall back on and you don’t have a marketing plan to fall back on, you’re just kind of, like, hoping that it snows one day. And hoping that it snows is not a business plan.”
20. Skier riding chairlift
21. Parking lot at Black Mountain
22. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“A lot of general managers will go out and look how many rows of cars are parked and that’s kind of how they tell how busy they are. We really want to look at transactional data, down to the deepest level. When are people buying hot dogs and hamburgers, right? How do we staff the cafeteria and at what time?”
23. Skiers checking out in cafeteria
24. Skier grabbing pizza
25. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“We also custom build our own hand scanners as well. And our own mobile tablets and devices.”
26. Black Mountain employee scanning skiers
27. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
“Not only can we track how many runs they’ve skied, we can track by product. We can track by zip code. We can look at demographics.”
28. Lift operator scanning skiers
29. Close of chairlift
30. Skier going up in chairlift
31. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
32. Mogensen operating snowcat
33. SOUNDBITE (English) Erik Mogensen, director of Indy Pass and owner of Black Mountain:
34. Mogensen operating snowcat
35. Snowboarder going down trail
36. Skiiers going down trail
ASSOCIATED PRESS
Keystone, Colorado – 20 March 2025
42. Skiers in lift line
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