(23 Mar 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Neuchatel, Switzerland – 19 March 2025
1. Mid of Neuchatel council member Julie Courcier Delafontaine approaching town cultural official Marianne de Reynier Nevsky
2. SOUNDBITE (French) Julie Courcier Delafontaine, Neuchatel City Council member:
"Museum orders are prescriptions that are made by doctors, but prescriptions where the patient is sent to visit a museum in our city. There are four museums involved and the idea is to promote health through culture — culture as a way to get better."
3. Museum entrance
4. SOUNDBITE (French) Julie Courcier Delafontaine, Neuchatel City Council member:
"So the idea was based on a 2019 report from the World Health Organization that proved the benefit of art and art therapy, and culture in general on human health. And then there were a few experiences, especially in the context of COVID where everyone, with the closure of cultural places, realized how much we needed them to feel good."
5. Museum entrance
6. Close of women chatting
7. Close of Marianne de Reynier Nevsky showing “museum prescription” form
8. SOUNDBITE (French) Marianne de Reynier Nevsky, Neuchatel cultural official:
“If your doctor in a white lab coat says you really don’t look well and a museum visit will do you good… In any case the prestige of the white coat would make me listen to my doctor. So I imagine other patients would too and will go along.”
9. Closeup of face
10. SOUNDBITE (French) Marianne de Reynier Nevsky, Neuchatel cultural official:
“It can be any type of person. It can be a person with depression. It can be a person who has trouble walking. It can be a person with a chronic illness. Culture really does good for a lot of people – and maybe even you.”
11. Close of form
12. Man entering exhibit
13. Man and woman visiting exhibit
14. SOUNDBITE (French) Carla Fragniere Filliger, visitor to Neuchatel Ethnology Museum:
“I think it’s a great idea. Yes. There should be prescriptions for all the museums of the world!”
15. Filliger on sofa at exhibit
16. Filliger, man viewing exhibit
ASSOCIATED PRESS
Neuchatel, Switzerland – 22 March 2025
17. SOUNDBITE (French) Dr. Marc-Olivier Sauvain, head of surgery department at Neuchatel Hospital Network:
++VIDEO CALL++
"In my practice, we will favor patients who, as we know by talking with them, don’t get out of their homes very often. It is wishful thinking to think that we can tell them to go for a walk or a stroll to increase their fitness level before a surgical treatment.”
ASSOCIATED PRESS
Neuchatel, Switzerland – 19 March 2025
18. Museum reception
ASSOCIATED PRESS
Neuchatel, Switzerland – 22 March 2025
19. SOUNDBITE (French) Dr. Marc-Olivier Sauvain, head of surgery department at Neuchatel Hospital Network:
++VIDEO CALL++
“These patients will greatly benefit from museum prescriptions. We’re going to give them a chance to go out and get physical or intellectual exercise with these museum prescriptions.”
ASSOCIATED PRESS
Neuchatel, Switzerland – 19 March 2025
20. Various exteriors of Neuchatel Ethnology Museum, views of lake and mountains
STORYLINE:
The Swiss town of Neuchâtel is offering its residents a novel medical option: Expose yourself to art, and get a doctor’s note to do it for free.
Under a new two-year pilot project, local and regional authorities are covering the costs of “museum prescriptions” issued by doctors who believe their patients could benefit from visits to any of the town’s four museums as part of their treatment.
He said a wider rollout is planned once a control group is set up.
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