(20 Mar 2025)
ASSOCIATED PRESS
Beijing – 20 March 2025
1. Various of models wearing HALTI dresses on a runway of the China Fashion Week
2. Various of Jia Liping taking group photos with models
3. SOUNDBITE (Mandarin) Jia Liping, Brand Manager, HALTI China:
“We are all well aware that nowadays ski suits are not just worn during skiing. With this presentation, HALTI brings you a collection that combines fashion and functionality. We hope to bring everyone a brand spirit that is more suitable for showcasing oneself.”
4. Various of Jia on the runway
5. SOUNDBITE (Mandarin) Jia Liping, Brand Manager, HALTI China:
“The minimalist style of Nordic cities is integrated into our design, and everyone will feel that our design is minimalist but not simplistic. It will make the beauties and gentlemen in our cities look bright and lively, while also showing their own unique fashion styles.”
6. Various of show finale
STORYLINE:
The China International Fashion Week kicked off in Beijing on Thursday, with the Finnish high-end outdoor sports brand HALTI presenting its opening show under the theme of "Snowy Land", integrating polar aesthetics with functional design.
The design balances the cross-border needs of professional ski and urban fashion through details such as detachable windproof skirts and three-dimensional taped seams.
According to industry insiders, the market size of outdoor sportswear in China is expected to exceed 200 billion yuan ($27.6 billion) in 2025.
The China International Fashion Week, a biannual event held in Beijing, showcases collections of more than mostly local 100 fashion brands.
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