(14 Mar 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
San Francisco – 14 March 2025
1. Galinette French Bistro exterior
2. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
++PARTIALLY COVERED++
"We already went through 25% increase when he was president last, which was already a hardship. And I’m not just thinking of me, but like all the small distributors that are just focused on French wine, and they have a very small portfolio. It was already very hard for them to navigate through the price increase and pandemic. Now we’re talking about 200%, which basically will bring your traditional glass of Sancerre from $20 to $60 per glass, which doesn’t make any sense."
3. Employee writes wine prices on chalkboard
4. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
"I don’t know, like 200%? Really? Like 200? Might as well make it 500 you know? Or just ban it. Two hundred is more of a joke. Either you do something reasonable, but if you go that far, we all know what it means."
5. Various employee pulling Champagne off shelf and pouring
6. Customer drinks wine with meal
7. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
++PARTIALLY COVERED++
"Giving up on French wine? That’s a no go. That’s what I do and I’m going to keep on doing it. So this is not going to stop me. It’s kind of like prohibition, you know? You grab what you can. You hide it and then you resell it. We’re going to have to ask our parents, can you ship me like three cases of this? Bring it into your luggage!"
8. Biondivino Italian Wine Store exterior
9. Close up of Italian wine poured into glass
10. Emma Drew talks to customer
11. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
++PARTIALLY COVERED++
"So, we are at Biondivino in Russian Hill. We are a wine shop specializing almost exclusively in all Italian wines. We operate as all small businesses in whatever the sector on small margins. And so the thought of having to change that is scary. So, you can’t even plan. If we knew it was going to happen, okay, we can make a plan, and we would discuss it and we would have to come up with something. But we could do that. And now it’s just the wait and see and agonize and all of that."
12. Various bottles of Italian wine on shelves
13. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
"Basically, it’s going to affect a lot more than just the vineyard in France or Italy. It’s going to affect Americans really."
14. Customer picks up wine he bought
STORYLINE:
The United States is suddenly looking less bubbly for European wines.
President Donald Trump has threatened a 200% tariff on European wine, Champagne and spirits if the European Union goes forward with a planned 50% tariff on American whiskey.
Wine sellers and importers said a tariff of that size would essentially shut down the European wine business in the U.S.
Wine and spirits from the 27-nation European Union made up 17% of the total consumed in the U.S. in 2023, according to IWSR, a global data and insight provider specializing in alcohol.
Of that 17%, Italy accounted for 7%, mostly from wine, and French wine, cognac and vodka accounted for 5%.
Overall, the U.S. imports much more alcohol than it exports.
Europe’s tax on American whiskey, which was unveiled in response to the Trump administration’s steel and aluminum tariffs, is expected to go into effect on April 1.
Trump responded Thursday in a social media post:
Others wondered aloud whether Trump would really go through with a 200% tariff.
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