US wine shops and importers say Trump’s threatened 200% tariff on European wines would kill demand

(14 Mar 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
San Francisco – 14 March 2025
1. Exterior of Galinette French Bistro
2. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
"We already went through 25% increase when he was president last, which was already a hardship. And I’m not just thinking of me, but like all the small distributors that are just focused on French wine, and they have a very small portfolio. It was already very hard for them to navigate through the price increase and pandemic. Now we’re talking about 200%, which basically will bring your traditional glass of Sancerre from $20 to $60 per glass, which doesn’t make any sense."
3. Employee writes wine prices on chalkboard
4. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
"I don’t know, like 200%? Really? Like 200? Might as well make it 500 you know? Or just ban it. Two hundred is more of a joke. Either you do something reasonable, but if you go that far, we all know what it means."
5. Various employee pulling Champagne off shelf and pouring
6. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
"Giving up on French wine? That’s a no go. I’m here. I’m an immigrant. That’s what I do and I’m going to keep on doing it. So this is not going to stop me."
7. Employee removes wine glass from shelf
8. Customer drinks wine with meal
9. SOUNDBITE (English) Julie Fulton, Owner, Galinette French Bistro:
"It’s kind of like prohibition, you know? You grab what you can. You hide it and then you resell it. We’re going to have to ask our parents, can you ship me like three cases of this? Bring it into your luggage!"
10. Exterior of Biondivino Italian Wine Store
11. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
"So, we are at Biondivino in Russian Hill. We are a wine shop specializing almost exclusively in all Italian wines."
12. Close up of Italian wine being poured into glass
13. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
"We operate as all small businesses in whatever the sector on small margins. And so the thought of having to change that is scary."
14. Drew talks to customer
15. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
"A lot of imported European wines are still probably going to be as affordable as some California wines, because there is a big price discrepancy in cost. So it’s not like they’re gonna disappear, but it’s going to be more mass-market stuff. It’s going to be on more unpredictable. I think definitely restaurants are going to struggle in having a consistent list or you being having a variety."
16. Vino Rosso label
17. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
"So, you can’t even plan. If we knew it was going to happen, okay, we can make a plan, and we would discuss it and we would have to come up with something. But we could do that. And now it’s just the wait and see and agonize and all of that."
18. Customer pays for wine
19. SOUNDBITE (English) Emma Drew, General Manager, Biondivino Italian Wine Store:
"Basically, it’s going to affect a lot more than just the vineyard in France or Italy. It’s going to affect Americans really."
20. Customer picks up wine he bought
STORYLINE:
The United States is suddenly looking less bubbly for European wines.

President Donald Trump has threatened a 200% tariff on European wine, Champagne and spirits if the European Union goes forward with a planned 50% tariff on American whiskey.

Overall, the U.S. imports much more alcohol than it exports.

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