(4 Mar 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
New York – 3 March 2025
1. Tight of Snorble toy, UPSOUND (English) "What’s the name of this color?"
2. SOUNDBITE (English) Ed Gershowitz, EVP of Snorble:
++SOUNDBITE ENTIRELY COVERED BY SHOTS 1-3++
"Snorble is an award-winning, AI-powered children’s development system."
3. Snorble toy
4. SOUNDBITE (English) Ed Gershowitz, EVP of Snorble:
"You engage with Snorble by just saying, ‘Hey, Snorble,’ and then you go into the different routines that you want."
5. Push of Snorble toy
6. SOUNDBITE (English) Ed Gershowitz, EVP of Snorble:
++SOUNDBITE PARTIALLY COVERED BY SHOT 5++
"We have a bedtime routine, so it’s not mom and dad telling the child, ‘You need to go to sleep and you need to stay in your own room,’ this is your friend, your companion."
7. Tight of Snorble toy
8. SOUNDBITE (English) Ed Gershowitz, EVP of Snorble:
++SOUNDBITE PARTIALLY COVERED BY SHOT 7++
"I like to call this a parent-directed, child-activated product. Utilizing the Snorble app, mom and dad can control what routines, what software programs they want their child to actually utilize."
9. Wide of Toy Fair entrance with visitors and security
10. SOUNDBITE (English) Ed Gershowitz, EVP of Snorble:
++SOUNDBITE ENTIRELY COVERED BY SHOTS 9-12++
"The product that’s been out there so far has basically been ChatGPT with Wi-Fi connections and cameras, and there are inherent problems with ChatGPT with products for young kids. Wi-Fi connected product with cameras also add privacy and security issues. We’ve avoided all that. Everything with Snorble is on device."
10. Low wide of Javits center
11. Wide of show floor
12. Walking shot on show floor
13. Tight of Pixicade in operation
14. SOUNDBITE (English) Steve Rad, Pixicade partner:
++SOUNDBITE ENTIRELY COVERED BY SHOTS 13-16++
"The technology in Pixicade is unlike anything anyone’s ever seen, right? I mean, every time we do a demo, there’s a jaw dropping wow moment that takes place in the consumer and the buyer, be it retail or the end user."
15. Tight of Pixicade and hands
16. Extreme tight of Pixicade in operation
17. SOUNDBITE (English) Steve Rad, Pixicade partner:
"You can draw anything on paper, take a picture of it, and turn it into a playable video game."
18. Drawing alongside Pixicade
19. SOUNDBITE (English) Steve Rad, Pixicade partner:
++SOUNDBITE ENTIRELY COVERED BY SHOTS 18-20++
"So, in the back-end community you can draw a game, and I could play. Grandma can draw a game, that we can play together. We can go head to head."
20. Detail of drawing
21. SOUNDBITE (English) Steve Rad, Pixicade partner:
++SOUNDBITE ENTIRELY COVERED BY SHOTS 20-25++
"As adults, as parents, we’re going to give kids AI, right? We’re going to have to try to find a way to give them AI in a way that’s not going to be limiting at the same time, where are the safeguards? This is the era right now of parents and adults learning what is going to be the guardrails that we can impose on, on kids and how much we want to give them creative freedom versus how safe and how protected do we want to keep them."
22. Pixicade in operation
23. Pixicade show pavilion
24. Pixicade product boxes
25. Pixicade show space
STORYLINE:
The International Toy Fair in New York featured thousands of new toys, games, and interactive experiences from around the world, with a few claiming AI-powered innovations.
One highlight was an children’s device designed to help with routines while operating entirely without Wi-Fi or cameras.
===========================================================
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/a7490b0859d4480593f5ca9c8790d556
Author: AP Archive
Go to Source
News post in March 9, 2025, 6:04 am.
Visit Our Sponsor’s:
News Post In – News
