(2 Mar 2025)
SPAIN MWC HMD
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 4:20
ASSOCIATED PRESS
Barcelona, Spain – 2 March 2025
1. Various of presentation of HMD’s new Fusion X1 with parental control
2. Actor Drew Barrymore arriving on stage
3. SOUNDBITE (English) Drew Barrymore, actor and businesswoman
“I was truly let out into the wild. With too much access and too much excess. And I think everybody knows how that went for me. It was messy. It didn’t go well. And I really crashed and burned. Because what we need in the world when we’re born into it is someone out there looking out for us to keep us safe.”
4. Cutaway of Barrymore on stage
5. Set up shots of HMD executive taking a selfie with Fusion X1
6. SOUNDBITE (English) James Robinson, vice-president of family business at HMD:
“About half of the people that responded to our survey had said that they’d been approached by a stranger online. We also saw that 37 per cent of them had been tried to move to an encrypted chat. These dangers are very much increasing. And I think a lot of people are unaware of just how prevalent this behavior is. So, launching a product like the Fusion X1 is the first step in how we help parents to address this sort of problems. And the really important part that we’ve done working with our partner Xplora is to deeply integrate the experience into the operating systems. So it can’t be deleted out of the device. It doesn’t matter what the kid does, it’s still there. And then it gives parents much deeper layers of control.”
7. Various of attendees trying the new Fusion X1 model
8. Various of HMD staff pairing two Fusion X1s for the child and the parent
9. Various of presentation of new HMD FC Barcelona smartphones
10. Set up shot of HMD CMO Lars Silberbauer during presentation
11. SOUNDBITE (English) Lars Silberbauer, CMO of HMD:
“We have two Barça phones. We have the Barça Fusion and we have the Barça 3210. One is a feature phone that really like is something that you really if you’re in the stands watching the games, if you’re doing training. It’s very, very, very endurant, so you can definitely bring it everywhere. And this (Fusion) is a very special phone because it has all the signatures from the players, and has a very special feature. If you bring a UV light like this one, you can see all the signatures from all the team’s players. Lamine Yamal, (Robert) Lewandowski, Dani Olmo, and so on, so on. That’s part of the real phone. And it’s loaded with special content from all of the first team players. It also has a detox mode so you can actually focus on playing football and not being on a smartphone.”
12. Various of HMD staff showing Barça players’ signatures on back of Barça Fusion model
13. Various of Barça 3210 model on display
STORYLINE:
LEADIN
A device aimed at keeping teens safe and another for football fans– the latest offerings from phone-maker HMD.
The Finnish manufacturer, famous for making Nokia phones, revealed the details on the opening day of the MWC tech show in Barcelona.
STORYLINE
HMD is unveiling its first smartphone specifically designed to protect teens.
They’ve enlisted the help of actor Drew Barrymore to launch the Fusion X1.
“I was truly let out into the wild. With too much access and too much excess. And I think everybody knows how that went for me," she says.
"It was messy. It didn’t go well. And I really crashed and burned. Because what we need in the world when we’re born into it is someone out there looking out for us to keep us safe," she added.
Parents can control the Fusion X1 with a monthly Xplora subscription.
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