(24 Feb 2025)
UK MUSLIM SHOPPING
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 6:33
ASSOCIATED PRESS
London, UK – 22 February 2025
1. Various of women picking out dress and arranging clothes on rail at London Muslim Shopping festival
2. Sign reading Modest, women in the background at stall.
3. People looking through clothing rail at EP Modest
4. Clothes on mannequin
5. Various of people looking at clothes at EP Modest
6. Various of set up shots of Riz Kayaalp, co-founder of Eid Party and EP Modest
7. SOUNDBITE (English) Riz Kayaalp, co-founder of Eid Party and EP Modest:
"We wanted to introduce every kind of clothing, so we wanted to occasional wear, casual, urban, smart wear, and we really wanted to focus on skirts because part of being modest, especially within our culture, within our religion, is kind of wearing skirts or long, flowy things. And a lot of us don’t wear abayas. So skirts is a brilliant alternative which works for anyone, no matter what religion or what community you’re from, if you want to dress modestly. So that was one of our main focus."
8. Various of people shopping at EP Modest
9. Various set- up shots of Aysha Patel, co-founder of Eid Party and EP Modest
10. SOUNDBITE (English) Aysha Patel, co-founder of Eid Party and EP Modest:
"The quality is one thing that we were really particular about. We were like, look, the customers are going to buy once and for them to keep coming back, the quality has to be 10/10. So that’s something that we were not going to scrimp on. So to get that response now when they’re feeling the items in person and saying the quality is amazing. You guys have done amazing with the collection. It honestly was all worth it."
11. Farmhouse biscuits box being put on shelf
12. Farmhouse biscuit, date and almond biscuits
13. Person picking up a biscuit, bag being placed on stall table
14. Wide of farmhouse biscuit stall
15. Set up shot of Debbie Hammonds
16. SOUNDBITE (English) Debbie Hammonds, Managing Director, Farmhouse Biscuits:
"This is the second year, and I’m surprised that more and more people have not done the same thing. I’m starting to feel in 2025 more retailers, supermarkets that are starting to do various different home products but still not really big in the in the food market."
17. Wide of aisle at London Muslim Shopping festival
18. Various of Farmhouse Biscuits stall
19. SOUNDBITE (English) Debbie Hammonds, Managing Director, Farmhouse Biscuits:
"About three years ago, we worked on a whole rebrand of Farmhouse Biscuits. And we spent a lot of time working and developing a lot of new products, both for our all year round range, our gifting range, and various different seasonality. We’re based in Nelson in Burnley, and over 75% of our employees are Muslim. So they were coming to us going, well we’re creating all of these new products, why can’t we do something for the Muslim community? Because Eid is really big and there is a big gap in the market there."
20. Various of perfume display
21. Diffuser turned on, steam coming out
22. Wide of stall
23. Various set-up shots of Sadie Ramzan, Founder of The Muslim Women Travel Group
24. Wide of The Muslim Women Travel Group stall
25. SOUNDBITE (English) Sadia Ramzan, Founder of The Muslim Women Travel Group:
"We have so much more of a disposable income. Things have changed significantly. And if you are not. I mean, our basic needs are being met, which is great, but our wants aren’t necessarily being heard."
26. Various of Eid Party display at festival
27. Eid Party homeware on display
30. Ali holding cricket bat for camera pose
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