(20 Feb 2025)
MEXICO TEQUILA TARIFFS
SOURCE: ASSOCIATED PRESS
RESTRICTIONS:
LENGTH: 7:10
ASSOCIATED PRESS
Guadalajara, Jalisco, Mexico – 15 February 2025
1. Slow motion of tequila being served ++MUTE++
2. Various of tequila bottles and bar
ASSOCIATED PRESS
Arenal, Jalisco, Mexico – 12 February 2025
3. SOUNDBITE (Spanish) Diego Milán, Cocula Tequila brand owner:
"It is really going to have a strong impact, because on the shelf you are competing with other premium drinks such as cognac, whiskey, or some very good vodkas. And if all of these come from a country where there are no tariffs, our product becomes in this case 25% more expensive."
ASSOCIATED PRESS
Jamay, Jalisco, Mexico – 7 February 2025
4. Various of agave farmer Efraín Velázquez on his agave field
5. SOUNDBITE (Spanish) Efraín Velázquez, Agave farmer:
"In order to stay in business, if the tariffs come in place, my plan is to change the market, even look to a different country that gives us a wider work margin."
ASSOCIATED PRESS
Arenal, Jalisco, Mexico – 12 February 2025
6. Various of women working on the production line at Tres Mujeres Tequila factory
7. SOUNDBITE (Spanish) Diego Milán, Cocula Tequila brand owner:
"Without any doubt, our biggest client base is the United States, although we are building a global brand. The United States consumes over 85% of the industry’s production of 100% agave tequila, because of origin denomination."
8. Various of Diego Milán walking among fermentation tanks
9. Various of fermentation tanks
10. Tequila barrels at the Tres Mujeres factory cellar
ASSOCIATED PRESS
Jamay, Jalisco, Mexico – 7 February 2025
11. SOUNDBITE (Spanish) Efraín Velázquez, Agave farmer:
"I believe that if tariffs come into place the prices will rise, and they will stop a lot of small farmers that are aiming to grow. Those tariffs will stop them."
12. Various of Velázquez on his agave field
ASSOCIATED PRESS
Guadalajara, Jalisco, Mexico – 15 February 2025
13. Various of tequila being served
14. Various of man drinking tequila
ASSOCIATED PRESS
Arenal, Jalisco, Mexico – 12 February 2025
15. Various of tequila bottles on shelves at the Tres Mujeres factory
16. SOUNDBITE (Spanish) Diego Milán, Cocula Tequila brand owner:
"We have a company that exports from the Mexican side, and our American based company that imports to the US. This won’t be just a problem for the Mexican company. Of course with this we will suffer from lower sales. But in the end the one who pays the price is the American consumer."
ASSOCIATED PRESS
Zacoalco, Jalisco, Mexico – 17 February 2025
17. Various of harvesting crew at agave field
ASSOCIATED PRESS
Arenal, Jalisco, Mexico – 12 February 2025
18. SOUNDBITE (Spanish) Diego Milán, Cocula Tequila brand owner:
"Without any doubt, among our strategies, and considering costs and company’s decisions, if we have to cut on staff, where the impact is happening is in our American based company. So one of the choices can be to reduce staff over there."
ASSOCIATED PRESS
Zacoalco, Jalisco, Mexico – 17 February 2025
19. Various of agave harvester sharpening blade
20. Harvesting crew at agave field
ASSOCIATED PRESS
Arenal, Jalisco, Mexico – 12 February 2025
21. SOUNDBITE (Spanish) Diego Milán, Cocula Tequila brand owner.
"The industry’s point of view in the short term, if the tariffs come into place, is of a strong impact on sales. But human beings can adapt to anything, and there will be some that will come out of this crisis stronger."
ASSOCIATED PRESS
ASSOCIATED PRESS
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/077a3dfc0263458e92d439d625f7ae4b
Author: AP Archive
Go to Source
News post in February 25, 2025, 3:04 am.
Visit Our Sponsor’s:
News Post In – News
