(14 Feb 2025)
FRANCE VALENTINES CHEESE
SOURCE: ASSOCIATED PRESS
RESTRICTIONS:
LENGTH 7:08
SHOTLIST
ASSOCIATED PRESS
Neufchâtel, France – 11 February 2025
1. Various of heart-shaped Neufchâtel cheeses
2. Wide of farm buildings
3. Mid of sign for the Villiers cheese making factory
4. Various of maturing heart-shaped Neufchâtel cheeses
5. Set-up shot of Neufchâtel cheese producer Pierre Villiers
6. SOUNDBITE (French) Pierre Villiers, cheesemaker
“Neufchâtel is a cheese made with raw cow’s milk. We let the milk ferment for 24 hours with enzymes and rennet. The milk is then curdled and drained in special fabrics to obtain a paste that we can make shapes with. The shape we use for our Neufchâtel cheeses is mainly the heart-shaped one. The maturing phase takes place in humidified rooms and lasts at least ten days during which taste will develop alongside bacteria."
7. Wide of cowshed
8. Various of Normandy breed cattle
9. Wide of raw milk storage tank
10. Wide and zoom in of cheese paste being taken from the fabric and put into a transportable container
11. Mid of container on automated machine to tip contents into mixing vat
12. Close of mixing process
13. Mid of Villiers adding salt to the mix
14. Various of cheese paste being pumped out
15. Various of extra-matured Neufchâtel cheeses
ASSOCIATED PRESS
Rouen, France – 11 February 2025
16. Various of Rouen’s timber-framed houses
17. Various of medieval streets
18. Wide tilt down of Rouen Cathedral as bells chime
19. Various of François Olivier, cheesemonger, serving a customer in his shop
20. SOUNDBITE (French) François Olivier, cheesemonger:
“The Neufchâtel heart has a little story behind it. Legend has it that, on the Feast of St Valentine, the young dairy maidens of the Pays de Bray would offer these heart-shaped cheeses on Valentine’s Day to those who had stolen their hearts. Today, 80% of Neufchâtel cheese produced and sold has the famous heart shape.”
21. Mid of tray of Olivier’s Neufchâtel cheeses in various forms
22. SOUNDBITE (French) François Olivier, cheesemonger: [Responding to question about increased sales in the run up to Valentine’s Day]
“Yes, because restaurateurs in Normandy for example order a lot of tiny heart-shaped Neufchâtels for their Valentine’s Day menus. They often serve them with Normandy apple chutney and salad. It’s all part of the tradition. The shape is just perfect and there is a peak in sales, for sure.”
23. Pan from Medieval town square to La Couronne, a restaurant established in 1345
24. Close of their Valentine’s Day menu
25. Various of representation of Elizabeth II of England who had tea at this restaurant in her coronation year of 1953
26. Wide of Le P’tit Zinc
27. Close of menu showing roasted Neufchâtel with nuts and apple
28. Various of flower stall setting up to sell red roses for Valentine’s Day
29. Pan from large Neufchâtel cheese to smaller ones
30. Mid of Valentine’s platter on sale
31. Low shot of monument where Joan of Arc was burned at the stake in 1431
STORYLINE:
LEAD IN
Some say romance is cheesy, and that’s certainly true in northern France where nothing says ‘Je t’aime’ like a heart-shaped fromage.
STORYLINE
Welcome to Neufchâtel-en-Bray in Normandy, France.
This town is famous for one particular delicacy that sees a serious peak in popularity in the lead up to Valentine’s Day.
With records of its manufacture going back one thousand years, the Neufchâtel heart-shaped cheese has gained fame worldwide over the centuries.
Pierre Villiers is one of several cheesemakers in the area.
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