(14 Feb 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Naples, Italy – 12 February 2025
1. Naples red horn-shaped keychain trinkets in market
2. Close of Hunch-backed figure with red horns on his back
3. SOUNDBITE (English) Giada Zampano, The Associated Press:
"I’m here in Naples, in San Gregorio Romano, which is a street full of artisans and little shops that are specialized in one little thing, which is very important in Naples and it’s the “cornicello”, it’s the little red horn, which here represents a real symbol and an iconic symbol against bad luck, which brings fertility, which brings prosperity and it’s really important both for Neapolitans and visitors alike. So, if you come here in San Gregorio Armeno it’s really important to look around and to find the real authentic little horn, which is called “cornicello”. There are a few rules that have to be respected to make sure that the “cornicello” is really authentic. The first one is it has to be red, an intense red because the red colour is full of, you know, prosperity, hope, and good luck. The second rule, it has to be pointed, as you see from this little one. And the third rule, it has to be crooked with this tapered tip that represents a sort of little shield against bad luck. And the first rule, which is really, really important, that you have to remember, that is it has to be gifted. You cannot buy a “cornicello,” it has to be a gift because it has to bring all the good vibes of the person that give it as a present for you."
4. Wide of Cosmos laboratory where they make the horns
5. Artisan painting horn
6. Horns with hearts on display in window at Cosmos store
7. Red peppers and red horns in Via San Gregorio Armeno
8. Various types of horns at market by port along Bay of Naples, Mount Vesuvius in distance
9. Pan of bay of Naples
STORYLINE:
Food, music and culture have made the Italian southern city of Naples famous around the globe.
But there’s another Neapolitan tradition that fascinates locals and visitors alike: the cornicello, an iconic symbol of prosperity, love and fortune that has become a popular present among lovers on Valentine’s Day.
The Neapolitan cornicello, a small horn-shaped amulet, represents good luck and protection against the evil eye, and is associated with fertility and strength, while its red, intense colour is considered a powerful antidote against negative energies.
As with any self-respecting superstition, the power of the Neapolitan horn, to be effective, must meticulously follow some rules.
The most important one is that it must be a gift, and that is why, over the years, it has become a popular present that lovers exchange on Valentine’s Day, often decorated with little hearts.
Its ancient origins date back to Greek and Roman mythology, as it reproduces the phallic shape and red colour in a reference to Priapus, the god of male fertility.
Neapolitan artisans meticulously handcraft cornicelli in red coral, terracotta and even gold or silver.
But a key element of the tradition is that cornicello must be porous, enabling it to absorb all the negative energies, protecting friends and loved ones.
AP video shot by Tricia Thomas
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