Chocolate love has its price on Valentine’s Day as cocoa costs make hearts shudder, not flutter

(13 Feb 2025)
BELGIUM CHOCOLATE PRICES

SOURCE: ASSOCIATED PRESS

LENGTH: 7:53

RESTRICTION SUMMARY:

ASSOCIATED PRESS
Bruges, Belgium – 6 February 2025

1. Wide pan of The Chocolate Line shop
2. Mid of heart shaped chocolates
3. Close of heart shaped chocolates
4. Wide of chocolate maker and The Chocolate Line shop owner Dominique Persoone displaying cocoa beans on a counter
5. Mid of Persoone selecting cocoa beans and placing them in a tray
6. Close of cocoa beans
7. SOUNDBITE (English) Dominique Persoone, chocolate maker:
"First of all, it’s of course, the price of the beans. It’s going up a lot. If you compare to one year and a half ago, it was 2 dollars for a kilogram of beans. Now we are at 12. So it’s not double but much more than double. And I would say if the price will go to the farmers because they do the real hard job in the world of chocolate and cocoa, it would be no problem because it is already for years that they don’t earn enough money for the job they do. But badly enough the money disappears, go away. There is a lot of traders between the farmers and the chocolatiers. So I don’t know what’s going to happen in the future but the price is a big problem. I have a lot of colleagues who are really in trouble because the price is too high."

ASSOCIATED PRESS
ARCHIVE: Koreagui, Bas-Sassandra region, Ivory Coast – 19 October 2022

8. Various of cocoa pods on trees
9. Cocoa farmer pruning unwanted tree growth
10. Farmer checking ripeness of a cocoa pod

ASSOCIATED PRESS
ARCHIVE: Meagui, Bas-Sassandra region, Ivory Coast – 19 October 2022

11. Men unloading sacks of cocoa beans from a truck
12. Cocoa cooperative worker sampling beans from sack
13. Beans being poured from sack
14. Cocoa beans on ground, truck behind

ASSOCIATED PRESS
Bruges, Belgium – February 06, 2025

15. Pan of cocoa beans in buckets
16. Close of beans in bucket
17. Wide pan of chocolate workshop
18. Pan of white chocolate hearts during fabrication process
19. Tilt up of heart shaped chocolates
20. Close of heart shaped chocolates with inscriptions "I love you" and "Be mine"
21. Tilt down of machine pouring liquid chocolate
22. Close of liquid chocolate
23. Mid of Persoone in front of machine stirring cocoa beans
24. Tilt down of Persoone tasting a cocoa bean to machine stirring beans
25. Mid of beans being poured into bucket
26. Wide of Persoone pouring cocoa into grinding machine
27. Close of cocoa poured into grinding machine

ASSOCIATED PRESS
Brussels, Belgium – February 07, 2025

28. Wide of Leonidas CEO and Choprabisco (Belgian chocolate makers confederation) President Philippe de Selliers in a Leonidas shop in downtown Brussels
29. Mid of counter
30. SOUNDBITE (French) Philippe de Selliers, Leonidas CEO and Choprabisco President:
"The rise in cocoa prices has been absolutely spectacular for two, two and a half years now. There are three reasons for this. The first is that harvests have been less good than usual. The second is that some of the fields processed in Côte d’Ivoire and Ghana are a little older and therefore produce less than usual. Fourthly, there is a lot of speculation. The result is extremely high cocoa prices. And so it has an impact, obviously, on the companies that make chocolate, since cocoa is the number one ingredient for making chocolate."

31. Close of Leonidas chocolate

ASSOCIATED PRESS
Brussels, Belgium – February 10, 2025

32. Mid of Oxfam Policy Adviser Bart Van Besien in the Brussels Oxfam office
33. SOUNDBITE (English) Bart Van Besien, Oxfam Policy Adviser:

34. Close of Oxfam logo

ASSOCIATED PRESS

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