Tory Burch’s twist on sportswear

(11 Feb 2025)
ASSOCIATED PRESS
New York – 10 February 2025
1. Push in Amanda Seyfried
2. Close up Martha Stewart
3. Medium, Ciara and Myha’la pose together
4. Various, runway show
5. SOUNDBITE (English) Tory Burch, designer:
"You know, it was sort of a literal and figurative take on the word of twisting. I loved the idea that sportswear was created in America. I love America. But I also wanted it to give people the ability to have a second glance, where you look at something and it has more depth than when you first perceive what it would be. And whether that’s in the luxurious yarn that you use or the sophistication of an interesting cut line and drape. How do you twist things that make it more desirable."
6. Various, runway show
7. Various final pass
8.. SOUNDBITE (English) Charlotte Lawrence, recording artist, actor:
"I loved all the details. Like the threading on a lot of the coats. The purple and the green and the different colors and the little imprints on the tights. I thought it was so special."
9. Various final pass

AP VIDEO SHOT BY: Aron Ranen
PRODUCTION: Brooke Lefferts
STORYLINE:

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