(11 Feb 2025)
ASSOCIATED PRESS
New York – 10 February 2025
1. Medium, Ciara and Myha’la Herrold pose together
2. Various, runway show
3. Finale walk
4. Tory Burch bow
5. SOUNDBITE (English) Charlotte Lawrence, recording artist, actor:
"The show is absolutely beautiful and incredible. I loved all the details. Like the threading on a lot of the coats. The purple and the green and the different colors and the little imprints on the tights. I thought it was so special. And the silk was amazing. And the fur or whatever the material was, was so incredible. I always am stunned by Tory and just grateful to be here."
6. Zoom in on Tory Burch speaking backstage
7. SOUNDBITE (English) Tory Burch, designer:
"You know, it was sort of a literal and figurative take on the word choice. But I loved the idea that sportswear was created in America. I love America, but I also wanted it to give people the ability to have a second glance where you look at something. It has more depth than when you first perceive what it would be. And whether that’s in the luxurious yarn that you use or the sophistication of an interesting cut line and drape. And so for me, it was an exploration of that of how do you twist things that make it more desirable."
8. Cutaway of Tory Burch giving an interview
9. SOUNDBITE (English) Tory Burch, designer:
"Well, I think a lot about confidence and women. And I think I truly know and believe that women are the answer. And so if I can do my job and make women feel more confident and or give them pieces to feel like they’re facing the world and their life and in the best possible way for them, I’m very happy to do that."
++ENDS ON SOUNDBITE++
STORYLINE:
Tory Burch not only put her own twist on American sportswear in her new fall/winter collection at New York Fashion Week — she made it “twist-ed,” with exaggerated shapes and details, a splashy backdrop and memorable music.
Known for her classic lines and splashes of color against neutral tones, Burch says her inspiration for Monday’s show was “twisted American sportswear,” her way of taking expected pieces and adding unconventional details and pairings.
“It was sort of a literal and figurative take on the word ‘twisting.’ I loved the idea that sportswear was created in America,” Burch told The Associated Press after the show.
“I … wanted it to give people the ability to have a second glance when you look at something. It has more depth than when you first perceived what it would be. And whether that’s in the luxurious yarn that you use or the sophistication of an interesting cut line and drape … It was an exploration of that — of how do you twist things that make it more desirable?”
The collection featured layers galore, with sweaters draped on top of coats and button downs peeking from underneath sweaters, with an oversized blazer on top. Other standout looks included reimagined track pants, made in brushed wool and cotton, paired with blazers and sweaters.
Several utilitarian short jackets had multiple pockets, which Burch called “handbag jackets,” in black leather, denim, and one in fire engine red, paired with a brown skirt.
Some jackets and button-down shirts had exaggerated sleeves and cuffs, that hung loosely on the models like dad’s sportscoat. A series of textured velvet and jersey dresses with draping in muted colors could be dressed up or down.
Burch loves a little drama in her shows and always chooses venues that make a statement. She said she felt “very fortunate” to be showing at New York’s Museum of Modern Art.
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