(10 Feb 2025)
ASSOCIATED PRESS
New Orleans – 9 February 2025
1. Speed-motion video of Super Bowl halftime set assembly
STORYLINE:
The set up for the halftime show at Super Bowl LIX was a big production. And then came the actual halftime show.
“Salutations!,” the actor Samuel L. Jackson, dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show — a powerful, commanding creative choice by the first solo hip-hop artist to ever headline the coveted slot.
As if there were any doubts of the Pulitzer Prize winning rapper’s ability to put on a show.
He started with “GNX” moving into “Squabble Up.” For just under 13 minutes during the halftime show sponsored by Apple Music and Roc Nation, Lamar commanded the field.
Then, he launched into “Humble.,” “DNA.,” “Euphoria” and “man at the garden.” He then teased a performance of “Not Like Us.”
It is hard to underscore the ubiquity of “Not Like Us” — with its billion streams on Spotify, the massive hit is a regional anthem for Los Angeles, a rallying cry for community and against culture vultures, a diss track that won Lamar the highly-publicized feud with Drake and the track that won song and record of the year at the Grammys last weekend.
SZA appeared on stage for “Luther” and “All the Stars.” They are frequent collaborators.
Lamar launched into “Not Like Us” — with the removal of the word “pedophiles” in its lyrics — into “tv off.”
He brought out the producer Mustard and tennis superstar Serena Williams was spotted crip walking along to the diss track.
Lamar is no stranger to the Super Bowl stage, having previously performed at the NFL’s championship game in 2022 as a guest artist, alongside Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent and Eminem.
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