(6 Feb 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Irving, Texas – 5 February 2025
1. Various of the president and chief executive officer of Scouting America, Roger Krone showing new flag and logo
2. UPSOUND (English) Roger Krone , President and CEO, Scouting America:
“This is our new flag and our new logo.”
3. UPSOUND (English) Roger Krone , President and CEO, Scouting America:
“Pretty much over the door of all of our facilities and our camps.”
4. SOUNDBITE (English) Roger Krone , President and CEO, Scouting America:
“We rebrand on Saturday, which is February 8th. So we announced the rebrand at our national annual meeting in May, and it created just a ton of interest and excitement.”
5. Various of Scouting America new logo on mini flags and stickers
6. SOUNDBITE (English) Roger Krone , President and CEO, Scouting America:
“What the name change does is it really allows us to kind of rebrand and re and reset. You know, having been in bankruptcy; 115 year old organization, it’s kind of nice to have some things that are new and fresh and different and really speaks to the organization that we are today and that we want to be in the future.”
ASSOCIATED PRESS
Irving, Texas – 20 May 2024
7. Various of female Eagle Scout showing photos in uniform
ASSOCIATED PRESS
Irving, Texas – 5 February 2025
8. SOUNDBITE (English) Roger Krone , President and CEO, Scouting America:
“We have seen evolution in our membership, in our programs. We welcomed girls into our Cub Scout program in ’18. Girls into our Scouts BSA program in ’19. And now we’ve grown that. They’re about 20% of our organization. By the way, still predominantly boys in our program. We do a great job of serving boys. Boys are really, really important to what we do. But we we we really looked at where we are, who we serve, the families that we serve, and where we are going to go in the future.”
9. Close of Scouting America Pin
10. Various of Scouting America new flag
11. UPSOUND (English) Roger Krone , President and CEO, Scouting America:
“We made a couple of subtle changes over time to make it more digital.”
12. Close of stickers and mini flags with new logo
13. SOUNDBITE (English) Roger Krone , President and CEO, Scouting America:
“We want to serve as many young people in America as we possibly can. And we want there to be no doubt that all youth are welcome in our program.”
++ENDS ON SOUNDBITE++
STORYLINE:
The Boy Scouts of America officially becomes Scouting America this Saturday as it marks its 115th birthday, kicking off a celebration of the youth organization that has seen an uptick in membership as it emerges from bankruptcy and remains dedicated to a focus on inclusivity that inspired the rebrand.
“Our commitment is to first of all welcome anyone who wants to be in our program,” said Roger Krone, the president and CEO of Scouting America.
The rebrand announced last year is among momentous shifts the tradition-steeped organization has seen over the last decade, including allowing gay youth and girls into all of its programs. And it’s moving forward after filing for bankruptcy amid a flood of claims from tens of thousands of people — mainly men — who said they were abused as children in scouting.
The rebranding has allowed for a reset, said Krone, who said that while there were those who were displeased with the name change, the response he’s seen has been overwhelmingly positive, and generated interest in their programs.
“The fact that we were going with a more kind of gender-neutral name, a lot of people kind of wanted to know more about it,” Krone said.
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