(27 Jan 2025)
ASSOCIATED PRESS
Paris – 21 January 2025
1. Wide pan exterior le Louvre, venue for Louis Vuitton menswear show
2. Wide shot Omar Sy
3. Medium Victor Wembanyama
4. Medium Alisa Volskaya
5. SOUNDBITE (English) Alisa Volskaya, entrepreneur
(Reporter: "How can you tell a Frenchman by his clothing alone?")
"I think it’s making a statement without making a statement. It’s like really showing there’s something very, very cool without making it obvious. It’s effortlessness. Very elegant. I love French men."
6. Medium shot Mateo Berry
7. SOUNDBITE (English) Mateo Berry, designer:
"A lot of black. A lot of black and the cigarette that they’re smoking with the black, of course."
8. Tilt up Mateo Berry with fellow attendee
9. VOX POP (English) Puria:
"Usually looks very formal and respectable, like buttoned up, suit and tie, colored shirt, lovely hat. They’re very into accessories, that’s why I appreciate French people, I love their style and the way they dress."
10. VOX POP (English) No name given
"Well, always stylish, always good looking, always handsome. That’s where you get to know that there’s, like, French people walking around."
ASSOCIATED PRESS
Paris – 24 January 2025
11. Exterior Dior homme show
12. Medium of French ballet dancer Hugo Marchand
13. Medium Noah Beck
14. SOUNDBITE (English) Noah Beck, media personality
(Reporter: "How can you tell a Frenchman by his clothing alone?")
Noah Beck: "You know what, that’s really funny. Every time I come to France, that’s like the first thing that’s like an immediate like culture shift from the U.S. to France. I would say
it’s a lot more coats and some more, like timeless, almost toned back on the branding. It’s more simplistic and it’s more, there’s a lot of layering here, but it is also cold, so that would make sense. But yeah, I would say that."
15. VOX POP (English) No names given
VOX POP 1: "By his clothing?"
(Reporter: "By what he’s wearing")
VOX POP 2: "Always wearing scarf"
VOX POP 1: "Yeah, long coat. Also they love to wear a dark color, navy color, black color."
VOX POP 2: "That’s it."
(Reporter: "That’s it?")
VOX POP 1 & 2 :"Yeah"
16. VOX POP(English/French) No name given
"No, not by the clothing, by the way he checks out yours. And a glaring, scathing stare. They size you up, but, you know, you have to remain – (French) be strong. (English) You have to remain strong."
STORYLINE:
As an international fashion crowd gathered in Paris for the latest menswear and haute couture collections, The Associated Press asked, is it possible to spot a Frenchman, purely by the way he is dressed?
Several attendees at the Louis Vuitton menswear Fall-Winter 2025-2026 show believe that it is.
Entrepreneur Alisa Volskaya thinks well-dressed French men have a unique way of "making a statement without making a statement."
"It’s like really showing there’s something very, very cool without making it obvious. It’s effortlessness. Very elegant," she added. "I love French men."
Reserved Essential’s Mateo Berry belongs to the school of thought which says French men choose a dark palette.
"A lot of black," he smiled. "A lot of black and the cigarette that they’re smoking with the black, of course."
Louis Vuitton attendee Puria said she has also spotted a trend in the way French men dress.
"Usually looks very formal and respectable, like buttoned up, suit and tie, colored shirt, lovely hat," she mused. "They’re very into accessories, that’s why I appreciate French people, I love their style and the way they dress."
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