Independent brand Simon Cracker denounces luxury fashion system with upcycled parodies

(19 Jan 2025)
++CLIENT’S NOTE: THE MUSIC OVER THE CATWALK IS NOT CLEARED FOR USE – WE ADVISE CLIENTS REPLACE IT WITH THEIR OWN CLEARED SELECTION.++

ASSOCIATED PRESS
Milan – 19 January 2024
1. Wide of showroom exterior
2. SOUNDBITE (English) (L-R) Filippo Biraghi, designer and  Simone Botte, designer, Model on right:
Botte: "We are an independent brand and it is a big struggle and sometimes we have the feeling that we make a major effort to obtain nothing. And so we decided that from an aesthetic point of view the collection would have been about the richness or the so-called or so perceived richness but fake, meaning that we are an upcycling brand and so everything is upcycled but we wanted to let’s say make fun of the archetypes of the Milanese bourgeoisie and stuff like that, so we have fake Hermes scarfs, fake Birkin bags, all of them customized and created by us. And reaching the point of having our last look which is just brands."
3. Tilt down of outfit worn by model standing close to designers
4. SOUNDBITE (English) (L-R) Filippo Biraghi, designer and  Simone Botte, designer:
Botte: "Our community we call It the Cracker Crew which is made by young artists, young photographers, people from the clubs but with no gender, no age, no body size, we don’t care about that and it’s thanks to them that we are still alive."
5. Wide shot of Biraghi, Botte and model
6. SOUNDBITE (English) (L-R) Filippo Biraghi, designer and  Simone Botte, designer:
Biraghi: "This is the most punk show ever."
Botte: "No, because, sorry, we have a punk root of course but we developed this idea of punk kindness because today being a punk is being kind. It’s like totally the opposite of when punk was born but if you say ‘fuck you’ no one will take care about that, if you say ‘thank you’ people will say ‘oh, what’s happening. And this time we had so many difficulties in setting up the whole thing that the clothes are this funny take on the bourgeoisie but in reality, it’s punk, as usual.’
7. Tilt of outfit of model
8. Chiara Galeazzi sitting in front row
13. SOUNDBITE (English) Chiara Galeazzi, recording artist:
"I feel friendship (note: for Simone and Filippo) and I feel part of a community."
14. Guests sitting front row
15.  SOUNDBITE (Italian) Simona Barletta, fashion show guest:
"Simon Cracker is a friend of ours because he came to an emerging designers contest and he came in Calabria and we got to know him. So, I am so happy to be here and grateful for inviting us."
16.   Three guests outside, after the show
17.   SOUNDBITE (English) Frederico, fashion show guest:
"I really love Simon, he is a good friend of mine and I do appreciate the type of work that he does like taking things and recycling them, you know, he is very punk but he is also very modern, contemporary. I love the fact that he is like breaking somehow the rules of fashion and he is actually intaking also new, I would say,  vibrations. It takes out different people, different like I don’t know, humans but like this is the normality. It’s like including normality in fashion which is actually exclusive, so it’s excluding this type of people. So, I think it’s a very cool mind set."
21.   Medium shot of Federico
22.   General shots of catwalk
23.   Finale
24.   Designers close the show on catwalk

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