Less-glitzy Detroit Auto Show revs up at downtown convention center

(10 Jan 2025)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Detroit – 10 January 2025
1. A Jeep is driven up a “mountain” at the Detroit Auto Show
2. SOUNDBITE (English) Sam Klemet, Detroit Auto Show co-executive director:
“We’re at the Detroit Auto Show, which runs January 10th through the 20th, here at Huntington Place in Detroit.”
3. Various of a Chevrolet Corvette on display
4. Various of a Ford Bronco being driven along an obstacle course
5. SOUNDBITE (English) Sam Klemet, Detroit Auto Show co-executive director:
“The Detroit Auto Show has been around for nearly a century. And it’s been known as one of the most important conventions in the world, not only auto shows, because, again, this is where the world comes to showcase their vehicles. Detroit is the home of the auto industry. And it’s the best stage for the world to see the latest in innovation, the latest models and to engage with those vehicles.”
6. Various of U.S. Sens. Gary Peters and Elissa Slotkin checking out a Cadillac concept vehicle
7. Various of a Cadillac vehicle on display
8. SOUNDBITE (English) Sam Klemet, Detroit Auto Show co-executive director:
“The Detroit Auto Show covers about 700,000 square feet of space. And from wall to wall, you’ll see vehicles of all types. We have about 500 vehicles in total on our show floor. There’s an instant energy when you walk into the building."
9. A Ram pickup truck spins on display
10. Various of a Dodge Charger
11. A Jeep makes its way down an obstacle
12. SOUNDBITE (English) Sam Klemet, Detroit Auto Show co-executive director:
“We have more than 30 different brands that are represented on the show floor and our tracks. And we have four ride-and-drive tracks, which is the most we’ve ever had as a show.”
13. A Bronco is dropped to the floor
14. SOUNDBITE (English) Sam Klemet, Detroit Auto Show co-executive director:
“The Detroit Auto Show is for everyone, but particularly for consumers, those who are interested in cars, potentially in the car-buying process, or also just those who are interested in the automotive industry.”
15. A Bronco descends an incline and drives off
STORYLINE:
The Detroit Auto Show started up its engines on Friday with the traditional media preview.

The show once was a must-see event for industry executives and journalists. This year features a dearth of vehicle debuts, less-glitzy displays and fewer reporters.

But it still has plenty of cars – 500 in total representing 30 different brands, said Sam Klemet (kleh-MET’), the show’s co-executive director.

This year’s show is geared more toward consumers and less toward the industry. Automakers are offering test drives and ride-alongs on four different tracks.

“The Detroit Auto Show has been around for nearly a century. And it’s been known as one of the most important conventions in the world, not only auto shows, because, again, this is where the world comes to showcase their vehicles,” Klemet said. “Detroit is the home of the auto industry. And it’s the best stage for the world to see the latest in innovation, the latest models and to engage with those vehicles.”

The Detroit Auto Show is open to the public starting on Saturday and running through Jan. 20.

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