(8 Jan 2025)
US CES SALT SPOON
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 2:28
ASSOCIATED PRESS
Las Vegas, Nevada – January 7, 2025
1. Various of Sumiko Davis from Kirin Holdings holding “Electric Salt Spoon”
2. Poster, showing spoon
3. SOUNDBITE (English) Sumiko Davis, Kirin Holdings:
"There’s electrodes here and here. By pushing it, the spoon gets activated. And then when you eat food and when you put it in your mouth, that low electrical current is flowing through your body, through your mouth and through food. And then what it does is that the electrical current is moving sodium ions towards the tongue to make sure that tongue is recognizing the sodium ions and enhance that saltiness and umami. So, even you have a low sodium diet, you can enjoy food and taste good food."
4. Various of low sodium dishes on display
5. Pan of “Electric Salt Spoon”
6. SOUNDBITE (English) Sumiko Davis, Kirin Holdings:
“So, the inventor actually when she visited hospitals and she heard that a lot of patients struggled maintaining a low sodium diet because it’s tasteless and it’s bland. So, she wanted to support those people, maintain a healthy diet, continue to have a low sodium diet. And not necessarily for just patients, but just overall people to have a healthy diet and reduce their salt intake. So, that led to her idea to create this product.”
7. Various of Sumiko Davis holding “Electric Salt Spoon”
STORYLINE:
LEADIN:
A new "Electric Salt Spoon" uses electricity to enhance salty and umami tastes.
Created by Tokyo-based Kirin Holdings Company, the smart spoon is designed to enhance the salty and umami taste of low-sodium foods with the power of electricity.
STORYLINE:
Sumiko Davis from Kirin Holdings says this electric salt spoon works by delivering a low electrical current into the mouth and moving sodium ions to the tongue, provoking the taste of salt.
Davis says the device’s inventor was inspired after visiting a hospital and seeing patients struggle on low sodium diets.
“It’s tasteless and it’s bland,” she says.
“She wanted to support those people, maintain a healthy diet, continue to have a low sodium diet. And not necessarily for just patients, but just overall people to have a healthy diet and reduce their salt intake. So, that led to her idea to create this product.”
CES, the annual trade show of all-things tech, opened on Tuesday, January 7th.
Formerly known as the Consumer Electronics Show, CES brings attendees and exhibitors from around the world.
CES 2024 saw more than 138,000 attendees, organizers the CTA expect see at least that amount again for this year’s show.
Over 4,500 exhibitors, including 1,400 startups, are anticipated across 2.5 million square feet of floor space.
Big-name companies set to make appearances this year include Nvidia, Sony, Samsung, LG and L’Oréal.
AP Video shot by: James Brooks
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