(6 Jan 2025)
++EMBARGOED: 19.00GMT, MONDAY, JANUARY 6, 2025 (06/01/2025)++
US CES TCL FIRST LOOK
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 4:38
ASSOCIATED PRESS
Las Vegas, Nevada – January 4, 2025
1. Various of new TCL QM6K TV on display at CES 2025 tech show
2. Pan of TCL logo
3. SOUNDBITE (English) Bruce Walker, product evangelist, TCL:
"With our QM6 as part of our first introduction in our precise dimming series. And really the heart of the TV is the backlight that would generate the brightness that you see here, that’s hard for the camera to capture, but an incredibly bright picture. So, when it comes to having high performance brightness in our chip, it’s a chip that’s 53% brighter than last year’s award-winning TVs, yet 10% more light efficient.”
4. Pan of TVs in TCL CES booth
5. TCL logo
6. Pan of new TCL QM6K TV
7. Various of new TCL QM7K TV
8. SOUNDBITE (English) Bruce Walker, product evangelist, TCL:
"So, when you walk into a store, one of two things you notice first are contrast and brightness. So, first of all, with our new chipset and with QD Mini LED, you’re going to get some of the brightest TVs on the market. But again, as Pirelli once said, power without control is nothing. So, this precise dimming allows you to have some of the scenes you see here the blackest blacks and whitest whites on screen at the same time for a breath-taking brightness. Plus, with our AIPQ processor, really a premium processor that we have through our QD Mini LED line, you can get things like 65,000 levels of brightness on the TV set.”
9. Various of new TCL Playcube wireless projector
10. SOUNDBITE (English) Bruce Walker, product evangelist, TCL:
"Now, with our new projectors we’ll be launching later this summer, you saw on there, it’s nice and compact. It rotates autofocus, auto keystone, all that great stuff. And it’s battery operated, so you’re going to get 2.5 hours of gaming or fun movie watching anywhere you want to be.”
11. Pan of new TCL Nxtpaper 11 Plus tablet
12. Various of exhibitor demonstrating new TCL AI feature, summarizing news articles
13. Various of new TCL Nxtpaper 11 Plus tablet
14. SOUNDBITE (English) Bruce Walker, product evangelist, TCL:
“Obviously, we’re always keeping an eye on the global impact of what’s happening around the world. But we’re very proud of the fact with our vertical integration, we have over 36 manufacturing facilities globally. So, whenever any challenges presents us, we’re able to pivot. During COVID, we were a manufacturing that had some of the least interruptions of our supply chain because of that vertical integration.”
15. Close of TCL 60XE Nxtpaper 5G smartphone
16. Pull focus of smartphones
STORYLINE:
++EMBARGOED: 19.00GMT, MONDAY, JANUARY 6, 2025 (06/01/2025)++
LEADIN:
Chinese electronics maker TCL is bringing new TVs, AI-enabled tablets and a battery-powered projector to CES 2025.
The annual Las Vegas trade show comes just weeks before Donald Trump’s inauguration — and the prospect of the president-elect’s plans to impose tariffs on foreign goods coming into the U.S.
TCL is one of the largest Chinese companies exhibiting at CES 2025.
STORYLINE:
At CES, Chinese electronics maker TCL is revealing the latest advancements in its QD-Mini LED series of quantum dot TVs.
TCL says its engineers have developed a new Super High Energy LED Chip, which increases brightness output by more than 53 percent, while also increasing light efficiency by 10 percent.
TCL’s QM6K Series will start from $749.99 USD for the 50-inch model.
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