(3 Jan 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Kampala, Uganda – 12 October 2024
1. Various of people buying secondhand clothes
2. Close of heap of denim jackets at stall
3. Various of secondhand denim jackets
ASSOCIATED PRESS
Kampala, Uganda – 11 October 2024
4. SOUNDBITE (English) Troy Elimu, founder of Denim Cartel: ++STARTS ON SHOT 1 AND PARTIALLY OVERLAID BY SHOT 5++
“We are trying to protect our environment using sustainable material so we try and reuse denim, denim that has been thrown or put to waste. So, that’s where the first process starts with, sourcing the wasted denim or the offcuts of denim, sourcing materials. And then we now look at bringing it into our factory which is at MOTIV on Port Bell Road where we start cutting out patterns and pieces to specific designs.”
ASSOCIATED PRESS
Kampala, Uganda – 12 October 2024
5. Various of tailor working on denim clothing
ASSOCIATED PRESS
Kampala, Uganda – 11 October 2024
6. Various of Elimu showing repurposed Denim to content creator and fashion enthusiast Patience Ainembabazi
7. Various of Ainembabazi shopping at Denim Cartel store
8. SOUNDBITE (English) Patience Ainembabazi, content creator and fashion enthusiast: ++STARTS ON SHOT 6 AND PARTIALLY OVERLAID BY SHOTS 9 TO 10++
“I love the authenticity about the products here. I love the creativity. I believe they really think out of the box and try and repurpose denim. It gives denim more depth and makes us appreciate denim more because denim has really been a beautiful material that has been here since forever and Denim Cartel gives it more depth to the material and as a brand.”
9. Wide of Elimu and Ainembabazi looking at clothing
10. Various of Ugandan Radio Personality, Ken Katuramu, shopping at Denim Cartel
11. SOUNDBITE (English) Ken Katuramu, Ugandan Radio Personality: ++STARTS ON PREVIOUS SHOT AND PARTIALLY OVERLAID BY SHOT 12++
“For the longest time in our country we were settling for whatever trash we got from outside countries but now with people like Troy and many others of his kind here at MOTIV and all over the place they are creating for us affordable clothing that will basically wipe out the secondhand stuff. So, in about a decade or two there might be a time where there will be no rubbish on the streets but only authentically worn stuff from here, and I think Troy is doing a great job to just wipe out the second, third or sometimes fourthhand clothing because this shirt here by the way, I think it had like five owners before I got it so yeah, there you go.”
ASSOCIATED PRESS
Kampala, Uganda – 12 October 2024
12. Various of Denim Cartel worker picking out clothes
13. Close of pile of clothes
STORYLINE:
In the heart of Uganda’s capital, shoppers jostle for space in the tiny corridors between stalls filled with second hand clothes – mostly from European countries.
Hung up, a selection of washed blue, red and black denim jackets are for sale at Owino market, which is one of the largest markets for secondhand clothes.
Downtown Kampala’s Owino Market has long been a go-to enclave for people looking for affordable but quality-made used clothes.
Here, anything from secondhand bras, shirts, trousers and jackets including denim are on sale for a cheap price.
However, at the market denim is a slow seller, according to one of the traders.
Now a Ugandan entrepreneur is hoping to address this issue.
Troy Elimu came up with an idea to repurpose secondhand denim.
He sends employees to Owino market each day in downtown Kampala to sort through second hand clothes to pick out the best denim finds.
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/c883771420224ae18a6574e3de673d75
Author: AP Archive
Go to Source
News post in January 8, 2025, 9:04 am.
Visit Our Sponsor’s:
News Post In – News
