(2 Jan 2025)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Nairobi, Kenya – 15 December 2024
1. Various of Vincent Otieno and a group member looking at his social media content
2. SOUNDBITE (English) Vincent Otieno, social media content creator:
++SOUNDBITE STARTS ON PREVIOUS SHOT AND SLIGHTLY OVERLAID BY SHOT 3++
"Content creation helps us to provide for our bills and also we post on Instagram, TikTok and YouTube where we make around a hundred dollars in a month which is better than nothing.”
3. Close of video of Otieno and his group dancing
4. Various of young people dancing on the streets of Nairobi
5. SOUNDBITE (English) Angeline Muema, 20-year-old social media content creator creator:
++SOUNDBITE STARTS ON PREVIOUS SHOT AND SLIGHTLY OVERLAID BY SHOT 6++
“It’s better I do these videos and I get something than just staying idle and I am not getting something and at the end of the day, maybe I might graduate, yes, and I won’t get a job. So I better do these videos and I get something.”
6. Tilt down of a young woman looking at phone
7. Content creator Mark Maranga dancing on the streets of Nairobi
8. SOUNDBITE (English) Mark Maranga, content creator dancer:
++SOUNDBITE STARTS ON PREVIOUS SHOT AND OVERLAID BY SHOT 9++
“I did a Bachelor of Science in nursing and public health. But, just after graduating, I came to the shock that in our country there are no jobs. So I had to be innovative. I had to look for other ways of getting money.”
9. Maranga looking at his phone
10. SOUNDBITE (English) Mark Maranga, content creator:
++SOUNDBITE IS ENTIRELY OVERLAID BY SHOTS 9 & 11++
"Youths, instead of indulging in activities like stealing and robbery, but now it has helped most of the youths, they engage in this activities of dancing and now they have to get something. With the help of the money, the few cash they get, they can go and feed their families and everyone can enjoy."
11. Young people dancing on the streets of Nairobi
12. Various of photographer taking photos of a client
13. Young people dancing on the streets of Nairobi
STORYLINE:
In Kenya, where white-collar jobs seem increasingly elusive, young people are turning to content creation and photography to make a living.
Leveraging technology, many are tapping into social media platforms like TikTok, Instagram and YouTube to stay ahead.
On Sundays, groups of young people can be seen gathering with cameras, dancing in coordinated moves before uploading their content to these platforms.
With 35% of Kenya’s population aged between 15 to 34, the United Nations estimates that 67% of this demographic is unemployed.
For 22-year-old Vincent Otieno, content creation offers him and his group of six dancers from Nairobi’s slums a crucial income stream.
They earn money through tips from fans on TikTok and advertisements on YouTube, as well as performing at parties.
On average, each group member makes around $120 per month.
“We post on Instagram, TikTok and YouTube where we make around a hundred dollars in a month, which is better than nothing,” Otieno explains.
For 25-year-old street fashion model Caycee Achieng Mboya, also known as Lupita Nyakisumo, social media is a job like any other.
She says her TikTok account, with over 200-thousand followers, is a platform where she advertises various products for clients.
In 2022, Nairobi’s county government waived all business permits for photographers and filmmakers, deeming them outdated. Previously, licenses from the Kenya Film and Classification Board were required, and failure to comply could result in hefty fines and arrests by law enforcement.
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