(24 Dec 2024)
PAKISTAN BRIDAL FASHION WEEK
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY: CLIENTS PLEASE NOTE MUSIC NOT CLEARED FOR USE. PLEASE USE YOUR OWN CLEARED SELECTION
LENGTH: 5:29
ASSOCIATED PRESS
Lahore, Pakistan – 22 December 2024
1. Various of models showcasing collection by Hassan Sheheryar Yasin, a designer who is known as HSY
2. Audience attending the Neo Hum Bridal Couture Week
3. SOUNDBITE (English) Hassan Sheheryar Yasin, designer popularly known as HSY:
"We are looking at the economics of fashion because there’s such a difficult time in Pakistan with the finances, with the economic situation. We’ve done a collection that is a reasonable collection, a collection that can be worn by so many for less. That means bringing the best of the best of handwoven fabrics, beautiful silks, organzas, cut in beautiful ways that are truly Pakistani, but for the large masses of Pakistan who desire to wear beautiful clothes that we hopefully (inaudible) bring to them. The collection is dedicated to the ceremony of nikkah, which is one of the most important ceremonies at the marriage process."
ASSOCIATED PRESS
Lahore, Pakistan – 21 December 2024
4. Various of models showcasing bridal dresses from designer Hafsa Imran Khan’s Nazmeen collection
5. Various of celebrity Mehwish Hayat in salmon-colored bridal dress
6. Khan and models receiving applause on runway
7. Audience filming show
8. SOUNDBITE (English) Hafsa Imran Khan, designer:
"We are showcasing our bridal collection here. There are so many designers who are participating and it is so good to see our fashion industry, watching them growing. And I am also very excited and nervous for my show and my collection. Nazmeen is about modern elegance and rich tradition of our heritage."
9. Various of models wearing clothes from the collection of designer Haris Shakee
10. Audience filming models in Shakeel’s designs
11. SOUNDBITE (Urdu) Numan Ghakar, an audience member:
"Shows like this should continue in Pakistan because our culture has not been showcased by other segments of society the way it should have been. This is a way to encourage people from other cultures to come and see how our fashion industry works. Here, people are putting in their best efforts."
12. Models wearing men’s wedding tuxedos by designer Ubair Naeem
13. Model wearing wedding tuxedo
14. Models in wedding tuxedos designed by Naeem
15. Naeem and his models receiving applause at the show’s conclusion
16. Audience filming fashion show
STORYLINE:
Fashion designers from across Pakistan presented sparkly dresses and glittery ensembles at the Neo HUM Bridal Couture Week in Lahore.
Around 25 designers participated in the three-day event, which ran from Friday to Sunday.
Pakistan’s ongoing economic challenges have had a significant impact on the fashion industry.
Fashion designer Hassan Sheheryar Yasin, who is popularly known as HSY, said he wanted to present a reasonable collection during this difficult time for Pakistanis.
HSY said his bridal collection is one "that can be worn by so many for less."
"That means bringing the best of the best of handwoven fabrics, beautiful silks, organzas, cut in beautiful ways that are truly Pakistani, but for the large masses of Pakistan who desire to wear beautiful clothes," he added.
The event featured wedding looks for men and women by prominent designers such as Hafsa Imran Khan, Ubair Naeem and Haris Shakeel.
Khan said her bridal collection, Nazmeen combines "modern elegance and rich tradition."
AP video shot by Jahanzaib Aurangzaib
Production by Muhammad Farooq
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