(6 Dec 2024)
UK SHOP WINDOWS HZ
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 6.53
ASSOCIATED PRESS
5 December, 2024 – London, UK
1. Wide of Christmas tree and decoration outside Ralph Lauren
2. Wide of exterior of Cartier store
3. Close of Cartier necklace
4. Tilt down of Chanel store
5. Close of Chanel bracelet and watch
6. Wide of Dior and Chanel stores
7. Mid of seahorse theme of Dior store
8. Mid of people taking photos of Dior store
9. Wide of shop window of Dior
10. Mid of same
11. Wide of Fortnum and Mason
12. Pan right of advent calendar window display
13. Mid of Fortnum and Mason window display
14. Close of woman taking photos
15. Over the shoulder of woman taking photos
16. Various set up shots of Sallie Smith
17. SOUNDBITE: (English) Sallie Smith, head of visual presentation, Fortnum and Mason
"It’s absolutely so important for Fortnum and Mason. We’ve had a fantastic reputation of fantastic, enjoyable windows for decades and decades. So the standard is absolute crucial that every Christmas we deliver what customers want. I think that it’s so easy now for people to view brilliant creativity on their phones, digitally, a touch of a button. So the fact that we can produce that in real life for people to see in front of their eyes and actually make the effort to come to Fortnum and view it is more important than ever."
18. Close of mouse with scissors
19. Close of two animatronic mice dancing
20. Wide of window display with mice and owl
21. SOUNDBITE: (English) Sallie Smith, head of visual presentation, Fortnum and Mason
"Fortnum and Mason as you can see today is very busy. And the reason for that is people have got this is a tradition they enjoy coming and spending time here. It’s not just about purchasing the product. Maybe they’ll come and use our hospitality offers. They enjoy our decoration, they view our windows, our interiors. It’s a whole package. And that trip to Fortnum isn’t just about the sole purchase."
22. Pan right of Kris Jenner
23. Mid of Khloe Kardashian entering car
24. Wide of Fortnum and Mason products in the window
25. Close of Fortnum and Mason Christmas products
26. Wide of thousands of shoppers on the street
27. Close of Tiffany shop window display
28. Wide of Rolex store
29. Close of Rolex watch in window display
30. Wide of Selfridges
31. Mid of shoppers looking at window display outside Selfridges
32. Close of perfumes in window display
33. Mid of shoppers looking at window display outside Selfridges
34. Close of silver handbag and sun glasses on display turn table
35. Wide of same
36. SOUNDBITE: (English) Claire Williams, vox pop
"I really think it’s important to come up here and have a walk around, actually. There’s so much to see in the streets that are parallel and adjacent, actually, to Fortnum and Mason. And you can go along Burlington Arcade, the other areas are full of lights so the early evenings are beautiful and also to see the things online is one way of shopping, lots of common sense, but to actually see it is quite magical."
37. SOUNDBITE: (English) Stephanie Gersch, tourist from Switzerland, vox pop
"Yeah, I think it’s pretty important. So we actually came here just because I saw it on TikTok and YouTube, the nice displays, and how beautiful this is inside. So I think that played a big role."
38. SOUNDBITE: (English) Lily Barret, vox pop
"I mean, I think you’re taking pictures instantly people are going to recognise the shops that you’re in and it brings more people out to then take more photos."
39. SOUNDBITE: (English) Andrea Rhodes, tourist from Boston, USA, vox pop
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