(4 Dec 2024)
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Beverly Hills, Calif. – 7 January 2024
1. Various shots Taylor Swift posing at Golden Globes
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Newark, New Jersey – 12 September 2023
2. Various Taylor Swift posing at 2023 MTV Video Music Awards
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Los Angeles, 11 December 2019
3. Close-up, pull-out to wide of The Weeknd
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New York, 1 May 2017
4. Medium shot The Weeknd and Selena Gomez arriving at the Met Gala
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New York – 6 May 2024
5. Various, Bad Bunny at the Met Gala
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New York – 1 May 2023
6. Various, Bad Bunny
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Los Angeles, 23 May 2021
7. Medium of Drake posing with awards
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Los Angeles, 4 December 2021
8. Various shots Billie Eilish poses at Variety Music Hitmakers brunch
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London, 28 September 2021
9. Various shots Billie Eilish and her brother Finneas (O’Connell) posing for photographers at premiere of "No Time To Die"
STORYLINE:
‘Tis the season to unpack Spotify Wrapped. And it should come as no surprise that for a second year in a row, Taylor Swift has been named its most-played artist.
On Wednesday, the streaming giant unveiled its annual overview of individual listening trends as well as trends from around the world. Users can now access their top artists, songs, genres, albums and podcasts, as well as uncover which artists had the biggest year on the platform.
Swift was 2024’s most-streamed artist globally, ranking in more than 26.6 billion streams. She’s followed by The Weekend, Bad Bunny, Drake and Billie Eilish, in that order.
In the U.S., the list looks similar: It’s Swift in the top spot, followed by Drake, Zach Bryan, Morgan Wallen and Kanye West.
Last year, Swift dethroned Puerto Rican reggaetón star Bad Bunny for the top spot, globally. He held the coveted title for three years in a row beginning in 2020.
Swift also earned the title of most-streamed album in 2024, with “The Tortured Poets Department.” She’s followed by Eilish’s “Hit Me Hard and Soft,” Sabrina Carpenter’s “Short n’ Sweet," Karol G’s “Mañana Será Bonito” and Ariana Grande’s “eternal sunshine.”
All of those titles are new to 2024 with the exception of Karol G’s album, which released early last year.
In the U.S., there are only slight differences: Swift’s album still leads, followed by Wallen’s “One Thing At A Time” — released last year. Then it’s Carpenter, Noah Kahan’s “Stick Season,” and Chappell Roan’s “The Rise and Fall of a Midwest Princess,” also released in 2023.
Carpenter leads the most-streamed songs both in the U.S. and globally this year, with her summertime smash “Espresso.” It earned over 1.6 billion streams.
Globally, she’s followed by Benson Boone’s “Beautiful Things,” Eilish’s “Birds of a Feather,” FloyyMenor and Cris MJ’s “Gata Only” and Teddy Swims’ “Lose Control.”
And in the U.S., she’s trailed by Kendrick Lamar’s “Not Like Us,” Shaboozey’s “A Bar Song (Tipsy)”, Post Malone and Morgan Wallen’s “I Had Some Help” and Tommy Richman’s “Million Dollar Baby.”
This year, there are a few new features on Spotify Wrapped. Those include a new data story called “Your Music Evolution,” documenting three distinct musical phases for each user, and a personalized playlist. The individualized "Your Top Artist" feature has changed slightly, too, and now includes “Longest Listening Streak" as well as the familiar “Top Listeners.”
Spotify is the largest platform of all — making up roughly 31% of the total market share — with a reported 626 million users and 246 million subscribers in over 180 markets.
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