Hype around ‘Dubai Chocolate’ hits Europe retail as Swiss vendor hops on bandwagon

(14 Nov 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Aachen, Germany – 14 November 2024
1. Vendors showing Dubai chocolate on a plate
2. People waiting in line to buy Dubai chocolate
3. Man opens shop, first customer gets a piece of Dubai chocolate to taste
4. More customers receive chocolate to taste
5. First customer gets a chocolate bar, poses for cameras
6. SOUNDBITE: (German) Can, early morning chocolate shopper:
“I have been waiting in line since 0530 in the morning. The chocolate is a gift for my girlfriend, it rained a bit but its ok things will dry again.”
7. Various of Dubai chocolate bars
8. Costumers entering store and eating taster chocolate
9. People wait in line outside the store
10. SOUNDBITE: (German) Esko Rieck, Student:
“I have been waiting here since 7 so 3,5 hours. I’m here because I’ve never been at such a release event and I wanted to experience the release of a limited edition.”
11. Esko Rieck takes a chocolate taster
12. SOUNDBITE (German) Esko Rieck, 20, Student:
“It’s juicy inside but also crunchy I think it’s the strands of the angel hair, you can taste the milk chocolate, not so much the pistachio but the texture is really good.”
13. Vendor hands chocolate to customer
14. Vendor numbers a certificate
15. Costumer shows off a chocolate bar
16. Customer tasting chocolate
17. SOUNDBITE (English) Thanapon Kunlawatwimon, student from Thailand:
“I mean, its like I just wanted to buy the Dubai chocolate, its like 429 of 1000, so this is, its like ok, I finally got it. So I’m happy now.”
18. Customer paying
19. SOUNDBITE (English) Thanapon Kunlawatwimon, 26, student from Thailand:
“The taste of this is sweet and is rather creamy and you can taste the smell of the pistachio so I think it is a pretty good combination.”
20. Costumers paying for chocolate
21. Vendor numbers certificate
22. Thanapon Kunlawatwimon leaves the store
23. Customers paying in store
24. Customers wait in line
25. Customer holds his wallet
26. Close of Chocolate bar display
27. Jannik receives his bag of chocolate
28. SOUNDBITE (German) Jannik, early morning chocolate shopper:
“I tried the chocolate and it tastes pretty ok, the self-made one is also ok and cheaper. I’m here to sell the chocolate on eBay.”
29. Various of people queuing
30. SOUNDBITE (German) Xi Shu Lim, student from Malaysia (right):
“It’s a trend to try the Dubai chocolate and it’s my first time”
SOUNDBITE (German) Zi Cheng Lai, student from Malaysia (left):
“It’s hype, a trend on social media with people waiting in long lines. We want to try it out here and be part of it."
SOUNDBITE (German) Xi Shu Lim, student from Malaysia (right):
“It is close to where we live here.”
31. Various of people waiting in line
32. Xi Shu Lim & Zi Cheng Lai leave store
STORYLINE:
Hundreds of curious shoppers — many equipped with rain gear and folding camping stools — lined up for hours on a drizzly Thursday morning in the western German city of Aachen to get a first, rarefied taste of the novel confection: Dubai Chocolate.

The bars first concocted in 2021 by startup FIX Dessert Chocolatier in the United Arab Emirates feature a crunchy mixture of chocolate, pistachio cream paste and knafeh, a crispy dough that is better known for its use in baklava.

Swiss chocolatier Lindt is getting into the act and industry gurus hope the market for chocolate worldwide will expand.

The nearly 180-year-old Swiss chocolate vendor Lindt took its first steps trying to hop onto the bandwagon, with a limited release of 1,000 chocolate bars in select shops in Germany.

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