(1 Nov 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Sanrio Puroland – 1 November 2024
1. Actor in Hello Kitty costume posing for camera
2. SOUNDBITE (Japanese) Yuki and Yuri (left), no surnames given, Hello Kitty fans and sisters:
++PARTIALLY OVERLAID BY SHOT 3++
(Yuki) "We both like Kitty-chan, who liked her first?"
(Yuri) "You, my little sister."
(Yuki) "Our love towards Kitty is very strong recently, and we had to come for this 50th anniversary."
3. Actor in Hello Kitty’s costume dancing
4. SOUNDBITE (Japanese) no names given, Hello Kitty fan from Saitama prefecture in her 20s:
++PARTIALLY OVERLAID BY SHOT 5++
"I fell in love with her when I first visited this place with my friend and had a chat with Kitty-chan. I thought, "Oh my, she is so cute!" And since then, I have been in love with her."
5. Hello Kitty object in tea ceremony
STORYLINE:
Hello Kitty fans celebrated Sanrio’s iconic character’s 50th anniversary on Friday at an indoor theme park in western Tokyo.
The bubble-headed, bow-wearing character’s fictional birthday is November 1.
Some Japanese fans left their homes in the middle of the night to make it on time to wish Hello Kitty a happy birthday.
Hello Kitty turns 50 on Friday.
Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.
And that’s just in Japan, her literal birthplace but not the one listed in her official biography.
By the late 1970s, Sanrio revealed the character’s height as five apples tall and her birthplace as suburban London, where the company said she lived with her parents and twin sister Mimmy.
Confused? Welcome to the party.
If there’s one thing about Hello Kitty, it’s that she’s proven adaptable and as much a study in contrasts during her long career.
She — and Kitty is a she, according to the company that owns her — may have been conceived as a vessel for the feelings of others, but some women see an empowering symbol in her mouthless face.
There have been anniversary editions of merchandise ranging from pet collars, cosmetics and McDonald’s Happy Meals to Crocs and a Baccarat crystal figurine.
The theme park was decorated with happy birthday messages, and a limited number of stickers were handed to the guests by the entrance.
As Hello Kitty’s commercial success expanded beyond Asia, her personal profile followed.
Puroland is planning to have special events for the first three days in November to mark its successful character’s benchmark anniversary.
AP Video shot by Mayuko Ono
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