(28 Oct 2024)
MADAGASCAR ECO FASHION
SOURCE: ASSOCIATED PRESS
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LENGTH: 7:31
ASSOCIATED PRESS
Antananarivo, Madagascar – 24 October 2024
1. Wide of designer Ida Rakotomanga sewing in workshop with two assistants
2. Mid of Rakotomanga sewing by hand
3. Close of Rakotomanga sewing
4. Mid of Rakotomanga sewing dress with machine
5. Close of Rakotomanga sewing with machine
6. Close of Rakotomanga’s foot on sewing machine pedal
7. Mid of Rakotomanga and worker doing screen printing
8. Over-shoulder shot of Rakotomanga and worker putting paint on frame
9. Mid of Rakotomanga and worker applying paint
10. Close of Rakotomanga’s hand putting paint on sponge, applying it on frame
11. Mid of Rakotomanga and worker applying paint
12. Close of paint being applied to frame
13. Close of frame being removed from garment, colours printed on it
14. SOUNDBITE (French) Ida Rakotomanga, designer and screen-printing specialist:
“In Madagascar, we are more and more gradually going into slow fashion. Why? Because we are more and more aware of pollution and climate change in Madagascar. Especially me, I live in a neighborhood where there is so much pollution, lots of rubbish, lots of garbage everywhere, and I think it’s really the future of fashion.”
15. Wide of activist Tania Lemainty trying on baobab dress with Rakotomanga
16. Mid of Rakotomanga crouched, removing thread
17. Close of Rakotomanga cutting thread
18. Wide of Rakotomanga removing thread on Lemainty’s dress
19. SOUNDBITE (French) Ida Rakotomanga, designer and screen-printing specialist:
“What are the common points between the three outfits? It’s just that there will be lots of color and textures, color gradients etc. to really fit the theme. I had to use lots of natural dye, coffee, curcuma and others to get the colors I wanted. The complicated thing is that it took time to get the result, for example, it took four weeks just for one outfit, with one day of drying and then adding a 2nd, 3rd, and 4th layer to obtain the final result, so it was complicated, but I think I am happy with the final result.”
20. Mid of Lemainty pointing to baobab picture on board
21. Close of Lemainty’s hand pointing to baobab roots on board
22. Mid of mood board
23. SOUNDBITE (French) Tania Lemainty, environmental activist and pharmacy student:
“To be more eco-responsible in my daily life, either I buy second-hand clothes because it’s cheaper, sometimes I also recycle old clothes, I don’t know how to sew, but I ask the tailor to sew old clothes or combine them.”
ASSOCIATED PRESS
Antananarivo, Madagascar – 25 October 2024
24. Wide of IFM (French Institute of Madagascar) building exterior
25. Tilt down of IFM entrance
26. Wide of fashion accessories maker Rojo Raolijaona working on hat
27. Wide of table covered in jewelry
28. Mid of Raolijaona working with accessories
29. Mid of hat
30. Close of hat
31. SOUNDBITE (French) Rojo Raolijaona, fashion accessories maker:
“I use scraps of leather that I retrieve, the remains of precious wood, specifically from Madagascar, we can say there are endemic woods, also scraps of bones and horns of zebu (cattle), of course, when you talk about zebu, you talk about the skin as well. So, I mix everything together to make fashion accessories.”
32. Mid of Raolijaona polishing necklace
33. Close of Raolijaona’s hands polishing necklace
34. Close of Raolijaona’s face while polishing necklace
39. Close of Lemainty’s make-up
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