(18 Oct 2024)
ASSOCIATED PRESS
New York – 10 October 2024
1. Push out on Squid Game sign in the street
2. Zoom pan out left of Young-hee doll
3. Various of costume dressed Squid Game characters
4. Pan right of Squid Game the trials exhibition sign
5. SOUNDBITE (English) Josh Simon, VP Consumer Products at Netflix:
“We’re at the ‘Squid Game Experience’ in New York City, located in Herald Square, a few steps from Penn Station.”
6. Push in of Squid Game sign
7. Tilt down on welcome game entry sign
8. Various of Squid Game wall graffiti characters
9. SOUNDBITE (English) Josh Simon, VP Consumer Products at Netflix:
“The experience includes five games, some of which are from ‘Squid Game’ season one, some of which are from our reality show ‘Squid Game: The Challenge,’ and some that are totally brand new and unique to New York City”. It’s about an hour-long experience. You can come by yourself; you can come with friends. We keep score throughout all of the games, and at the end we crown one very lucky person the winner.”
10. Push out on Young-hee doll in a green light, red light scene
11. Various of Squid Game exhibit featuring commentary over video game
12. Push in of game featuring commentary over interactive game
13. Push in of players participating in game
14. Various of Squid Game with players ready to play
15. Various of players participating
16. Various of game featuring commentary over interactive game
17. Various of players participating
18. Push out of players participating in game
19. Various of players participating in game
20. Various of participants playing and celebrating victory over game
21. SOUNDBITE (English) Josh Simon, VP Consumer Products at Netflix:
“We obviously designed the experience to be really fun and competitive. And of course, we added in a few surprises and twists and turns. There’s obviously some iconic moments from the show itself. So, the famous red light, green light sequence, you get a chance to test your hand at that, see if you can get across the finish line before Young-hee senses your movement. There’s a little bit of a fun mash-up of the Dalgona cookie challenge and the Marbles game. You get to play a version of Battleships that was in the ‘Squid game: The Challenge,’ our reality show.”
22. Wide shot Squid Game exhibit featuring commentary over video game with participants ready to play
23. Push out of costume dressed Squid Game characters
24. Tilt down of TV screen featuring commentary over interactive game
25. Push out of tins in little can
26. Various of players participating and celebrating victory over game
27. SOUNDBITE (English) Josh Simon, VP Consumer Products at Netflix:
“From the moment you walk into the door, you’re immersed in our Korean-inspired night market. Obviously, the series of ‘Squid Game’ came from Korea. We really wanted to pay homage to the food and drink and culture there. We also have a great lineup of exclusive products and merchandise that you can only get here at the ‘Squid Game Experience’ in New York. That part of the experience is free to enter. You can come and eat and drink and hang out as long as you want. From there, guests enter a ticketed experience. The cost starts at $29 a person. It lasts about an hour long and you go through a series of five challenges inspired by the TV show, and we keep points along the way and crown a winner at the end.”
28. Pan left of Squid Mart shop
29. Push out of checkout area in grocery and shopping area
30. Push out of game entry and exit area
31. SOUNDBITE (English) Josh Simon, VP Consumer Products at Netflix:
32. Tilt down candle
33. Push in cloche
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