(14 Oct 2024)
FRANCE MOTOR SHOW VOLKSWAGEN
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 3:19
ASSOCIATED PRESS
Paris, France – 14 October 2024
1. Countdown to start of Volkswagen Paris Motor Show press event
2. SOUNDBITE (English) Martin Sander, board member for sales, marketing and after sales, Volkswagen Passenger Cars:
++AUDIO AS INCOMING++
"Good morning everyone, I’m very pleased to be here in Paris in this beautiful city to present to the public for the first time ever, the new member of our SUV family, the Volkswagen Tayron."
3. Volkswagen Tayron SUV unveil
4. SOUNDBITE (English) Martin Sander, board member for sales, marketing and after sales, Volkswagen Passenger Cars:
++AUDIO AS INCOMING++
"Between now and 2027, we will launch 8 new all-electric Volkswagen models followed by the models on the Scalable Systems Platform or SSP for short, including the electric Golf. This broad portfolio and flexibility will give us our competitive advantage in the market of electric vehicles."
5. Various of new Volkswagen Tayron SUV
6. SOUNDBITE (English) Jake Groves, Deputy News Editor, Car Magazine:
"It’s having a few wobbles in terms of in terms of its industrial scale at the moment. I think a lot of the EV part of the business is just generating the numbers they’re expecting. So, I think they’re having to answer some pretty serious questions about themselves at the moment."
7. Various of new Volkswagen ID GTI Concept
8. Various of new Volkswagen Tayron SUV
9. Wide of Volkswagen booth
10. Close of Volkswagen logo
STORYLINE:
LEADIN:
At Paris Motor Show, German automaker Volkswagen has unveiled its latest SUV for the European market, the hybrid Tayron.
It comes as Volkswagen is considering closing some factories in its home country for the first time in the German automaker’s 87-year history, saying it otherwise won’t meet the cost-cutting goals it needs to remain competitive.
STORYLINE:
Volkswagen’s new Tayron SUV is the brand’s second-largest SUV in Europe after the Touareg.
It’s built for passengers and luggage, coming with five or optionally seven seats.
Volkswagen says the Tayron’s eHybrid “offers superior power delivery and becomes an electric car for everyday driving with an electric range of over 100 km.”
But the company says the SUV is also built for long journeys with 850 kilometers between refueling stops.
Available to order now, Volkswagen says the new Tayron SUV starts from 45,475 euros.
Martin Sander, board member for sales, marketing and after sales, Volkswagen Passenger Cars, says between now and 2027, the brand will launch 8 new all-electric models, including the electric Golf.
"This broad portfolio and flexibility will give us our competitive advantage in the market of electric vehicles," he says.
Volkswagen is considering closing some factories in its home country for the first time in the German automaker’s 87-year history, saying it otherwise won’t meet the cost-cutting goals it needs to remain competitive.
Volkswagen must sell more electric cars to meet ever-lower European Union emission limits that take effect starting next year.
Yet the company is seeing lower profit margins from those vehicles due to high battery costs and weaker demand for EVs in Europe due to the withdrawal of consumer subsidies and the slow rollout of public charging stations.
Meanwhile, VW’s electric vehicles also face stiff competition in China from models made by local companies.
Profits have also declined at Germany’s BMW and Mercedes-Benz thanks to the same pressures.
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