(26 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
ARCHIVE: Dallas – 25 July 2024
1. Various of Southwest airplane on tarmac
ASSOCIATED PRESS
Dallas – 26 September 2024
2. SOUNDBITE (English) Bob Jordan, Southwest CEO :
“We’ve got our new cabin, new seating, new move into assigned seats. The extra legroom. All to meet our customers demands and ultimately for our shareholders to be able to gain a larger share of wallet from from our customers and offer them things that they want.”
ASSOCIATED PRESS
ARCHIVE: Dallas – 25 July 2024
3. Various of Southwest airplane on tarmac
ASSOCIATED PRESS
Dallas – 26 September 2024
4. SOUNDBITE (English) Bob Jordan, Southwest CEO :
“We have a lot of improvements, initiatives that we’re announcing a faster turn, adding red-eye flying in addition to those things being good for efficiency, they actually create free aircraft because you’re using the aircraft more that we already have. So what that allows us to do is fund all of our growth over the next three years.”
ASSOCIATED PRESS
ARCHIVE: Dallas – 25 July 2024
5. Southwest airplane flying in the sky
6. Southwest airplane on tarmac
ASSOCIATED PRESS
Dallas – 26 September 2024
7. SOUNDBITE (English) Bob Jordan, Southwest CEO :
“So if you think about revenue on a per square foot basis, what you’ll see is the right answer. If you look at what our customers want, what they’re willing to pay for, what you will see is the right answer.“
ASSOCIATED PRESS
ARCHIVE: Dallas – 25 July 2024
8. Various Southwest customers in airport checking in
ASSOCIATED PRESS
Dallas – 26 September 2024
9. SOUNDBITE (English) Bob Jordan, Southwest CEO :
“There’s a lot of risk if you do this poorly. I mean, think about waking up and you can’t change your seat at the gate, that kind of thing, on that day of implementation. So we’re going to do what it takes to de-risk this. Do it right. Do it right for our customer.”
10. Various of Southwest executives speaking with media outlets
STORYLINE:
Southwest Airlines executives have unveiled their vision for turning the carrier into an airline that gives passengers assigned seats, charges them extra for more legroom and offers red-eye flights but bags still fly free.
The airline announced on Thursday that it plans to end the open-boarding system it has used for more than 50 years and start flights with assigned seats in early 2026 as it responds to shifting consumer tastes and tries to reverse a three-year slump in profits.
CEO Robert Jordan and other Southwest executives outlined the future refresh during an investor meeting in Dallas. They tried to convince shareholders that they can increase revenue by winning over younger and more affluent customers.
AP Video shot by Kendria LaFleur
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