(25 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Hatboro, Pennsylvania – 24 September 2024
1. Exterior of shop
2. Close up of Harris cookie
3. Staff working
4. Close up of Trump cookie
++PARTIALLY COVERED++
5. SOUNDBITE (English) Kathleen Lochel, Lochel’s Bakery:
“We’re a third-generation bakery located in Hatboro, Montgomery County, and we offer a wide variety of items from donuts, which is our top seller, down to the political cookies right now. Each shipping order, each cookie, they’re all counted individually. So right now, Trump is leading. He also did win in 2020, the cookie poll here. But I like to express to everybody, this is just like a fun, non-stressful tally that we’re taking. It’s definitely not scientific. It’s just a delicious way, I say, to take the pressure off what is going on with the election, all the ads, all the campaign stuff, just a cookie.”
6. Screen shot of cookie tall on a computer
7. Lochel writing tally numbers on a map
8. Close up of Lochel marking on the map
9. Close up of a message Red and Blue, Shipped to you
10. Harris Cookies on display
11. Wide of customers buying cookies
12. Close up of cookies
++ PARTIALLY COVERED ++
13. SOUNDBITE (English) Denise Collado, (middle), and Helene Moran (right):
Collado, “Today is my mom’s birthday. She’s 82. So, we came to buy our Trump cookies. You want to talk?
Moran, “which we do whenever Trump is up for election. He is my sweetheart. I love him so much.”
14. Open sign above Bakery’s door
15. Customers buying cookies
16. Close up of cookies in their hands
17. Harris cookies on display
++ PARTIALLY COVERED ++
18. SOUNDBITE (English) Kathleen Lochel, Lochel’s Bakery:
“So, there is a little bit of a dark side, you are correct, on and it’s mainly on social media. It’s not in our store. The people that are coming into our store, whether they’re buying red or blue cookies, they’re friendly. They joke, they laugh, they buy other things. It’s generally just things like false reviews of customers that don’t even come to us and people sending nasty emails and leaving nasty messages on our social media. But here, in our store, it has been nothing but positive. I, I can wholeheartedly say that both sides come in and they just want to support small business. They genuinely want to come into a small town, buy from a small business and see that we’re successful because truly small business is the backbone of America.”
19. Trump cookies are being made
20. Harris label placed on a cookie
21. Interior of the bakery
22. Close up of a cupcake
23. Photos hung on the shop’s wall
24. Trump and Harris cookies on display
STORYLINE:
A suburban Philadelphia bakery’s cookie “poll” that started during the 2008 presidential campaign as a joke between the owners and their customers has grown into much more.
Lochel’s Bakery in Hatboro is swamped with orders. People are driving from a couple hours away to buy the cookies in person and shipment orders are coming from as far away as Alaska.
The bakery sells 4-inch (10-centimeter) round sugar cookies, one with blue and white sprinkles and a Harris 2024 label on it and the other with red and white sprinkles and a Trump 2024 label on it.
The cookie poll started in 2008 and accurately predicted the winner the first three times, but not in 2020, when Republican Donald Trump lost the election for the White House to Democrat Joe Biden.
Katheen Lochel, whose husband is Lochel’s third-generation baker, said sales exploded that year, as customers bought thousands of cookies.
"I can’t emphasize that more. It’s just a cookie.”
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