(20 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
London, United Kingdom – 20 September 2024
1. Various of people queuing in front of Apple shop on Regent Street
2. Apple logo on flag
3. SOUNDBITE (English) Elif Eren, student who bought a new iPhone 16:
"(I’m excited about) Opening the package first and seeing the new AI features."
4. iPhone 16 logo on window
5. SOUNDBITE (English) Anwar Berkati, who bought a new iPhone 16:
"Yeah it is (expensive). Yeah but what can you do? Once you get into the ecosystem and you get excited about the hype and stuff. Yeah, you’re a slave to Apple."
6. Berkati showing his purchase
7. SOUNDBITE (English) Anwar Berkati, who bought a new iPhone 16:
"Basically just taking better pictures. I’ve got family, I’ve got kids, and I just take loads and loads of pictures. Just having that kind of functionality and being really like, really good quality and being easy to use, yeah."
8. Various of James Griffith, co-founder of Mous, the company that makes iPhone cases, holding new iPhone 16s
9. Griffith throwing a new iPhone 16 to test his company’s iPhone case
10. Griffith showing iPhone 16 screen after it was thrown
11. SOUNDBITE (English) James Griffith, co-founder of Mous which makes iPhone cases:
"Big element (in) this launch is the Apple intelligence, which is going to be really interesting – Apple’s take on on AI. I think that’s going to shape the world in new ways over the next few years. So that’s the start of something new."
12. Various of people queuing in front of Apple shop
STORYLINE:
People queued at an Apple shop in London on Friday as new iPhone 16 models reach store shelves.
All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which the company is marketing as “Apple Intelligence.”
That branding is part of an effort to distinguish the iPhone’s artificial intelligence from similar technology already available in smartphones released earlier this year by Samsung and Google.
The AI features are being promoted as one of the main reasons to buy an iPhone 16.
Visitors at the Apple shop on Regent Street were looking forward to exploring the phone’s new features.
Elif Eren, a student who bought a new iPhone 16, said she is excited to open the package and see the new AI features.
James Griffith, another customer and co-founder of Mous which makes iPhone cases, bought new models to test if their products are suitable for the iPhone 16.
The "big element (in) this launch is the Apple intelligence, which is going to be really interesting – Apple’s take on on AI," Griffith said.
The AI technology is coming out in U.S. English only for now, but will expand into localized English in Australia, Canada, New Zealand, South Africa, and the U.K. in December.
Apple plans to expand into other languages and countries next year.
The testing of the AI software is beginning just a few days after Apple released its latest mobile operating system, iOS 18, to all its earlier iPhones.
AP video shot by Kwiyeon Ha
===========================================================
Clients are reminded to adhere to all listed restrictions and to check the terms of their licence agreements. For further assistance, please contact the AP Archive on: Tel +44(0)2074827482 Email: info@aparchive.com.
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/d6a8e3c8a5b14cf78db36a43f2995287
Author: AP Archive
Go to Source
News post in September 25, 2024, 12:04 pm.
Visit Our Sponsor’s:
News Post In – News
