(20 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
New York – 20 September 2024
1. Apple CEO Tim Cook inside Apple Store on 5th Avenue
2. Employees count down to store opening at 8AM with Tim Cook opening doors
3. UPSOUND (English) Tim Cook, CEO, Apple Inc.:
“Incredible new products. I feel so great about what we’re delivering to people this year.”
4. iPhone 16s on display
5. SOUNDBITE (English) Jordan Camina, Customer:
“Yeah, it’s the first day of the iPhone 16 and 16 Pro release and the Apple Watch Series Ten. We have one of each ready to go."
(Alexa Garber, Customer: “Our first date spot was at the Apple Store and our last date spot was at the Apple Store.")
“We’re getting married tomorrow.”
(Alexa Garber, Customer “We’re going to be husband and wife tomorrow.”)
“We’re so excited to be here. We’ve come to or at least I’ve come to almost every iPhone release since the 3G, I’ve had every one and I finally got her to come with me.”
6. Customer Tejas Davda with new products
7. Man yelling with excitement with new phones outside store
STORYLINE:
People lined up for hours outside the Apple Store on 5th Avenue in New York City on Friday to pick up the company’s new iPhone 16 models, watches, and air pods.
Tim Cook greeted the store’s first customers an helped people set up their new iPhones.
The phone gives more people the chance to test a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious phone tasks.
The free update was made available Thursday to an audience that has signed up to test Apple’s software before it’s released to all iPhone owners next month.
As of Thursday, only two premium iPhones that came out last year have the souped-up processor needed for the new AI features, but that changed Friday when four new iPhone 16 models reached store shelves.
All those iPhones are equipped to handle a technology being promoted as “Apple Intelligence.”
AP video shot by Ted Shaffrey
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