(18 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Cleveland, Ohio – 18 September 2024
1. SOUNDBITE (English) Jennifer Christ, Manager of Consumer and Commercial Research, Fredonia Group:
"But there’s just so many more brands out there now. And not just the Rubbermaids, the Anchor Hockings, the Sterilites that are the big beasts outside of Tupperware. More and more, there’s private labels. You know, Target has gotten into that space on their own. Wal-Mart has gotten into the space on their own. Amazon has their Basics line."
++BLACK FRAMES ++
2. SOUNDBITE (English) Jennifer Christ, Manager of Consumer and Commercial Research, Fredonia Group:
"One of the things that’s also interesting about what’s going on now is that they always targeted the top end of things. So people who wanted something that was good and something that was going to last would be looking for a Tupperware item. But more and more, a lot of the younger people looking for that top end item are looking for a different material, moving away from plastics, looking for something that’s got that sustainability edge on it. You know, glass containers, stainless steel containers, silicone containers, all those have a profile that’s more attractive to the younger generation than a classic plastic Tupperware."
++BLACK FRAMES ++
3. SOUNDBITE (English) Jennifer Christ, Manager of Consumer and Commercial Research, Fredonia Group:
"You know, a lot of companies that have legacy brands like this have gone the way of licensing. I know that domestic manufacturing has been something that they’ve shut down. But licensing the brand into something that’s related, what else to their customers buy, being able to leverage that brand into other things that home consumers are looking for and not just a food container or something for their kitchen might be a way to build back."
++BLACK FRAMES ++
4. SOUNDBITE (English) Jennifer Christ, Manager of Consumer and Commercial Research, Fredonia Group::
"In 2023, plastic wear demand in the U.S. was $5.7 billion. Plastic, where demand is forecast to rise by 5.4% per year to $7.6 billion in 2028. This growth is staged as the industry shakes off some of the volatility of recent consumer spending cycles."
ASSOCIATED PRESS
ARCHIVE, Bellflower, California – Aug 5, 2011
5. Still photo, Tupperware
6. Still photo, Tupperware logo
ASSOCIATED PRESS
Chicago – 18 September 2024
7. SOUNDBITE (English) Joe Derochowski, Vice President, Circana:
"Because we’re having such growing behavior and this is such a greater need for food storage. What that has is increase the competition, not only the number of companies playing into this space, but also the different types of materials and different types of food stored. So it’s just a greater demand to solve the new needs that consumer has."
++BLACK FRAMES++
8. SOUNDBITE (English) Joe Derochowski, Vice President, Circana:
"All of COVID really has had a dramatic impact on how we eat and drink, in part because of the hybrid life that we have. We are eating more meals at home, especially because we’re working from home. And as such, by having more meals, eating at home, there’s just a greater demand on food storage part, not only just for fresh foods, but also for leftovers. So one of the ways to make life a little bit more convenient is you will eat more leftovers during this period. So food storage has a greater demand there."
++BLACK FRAMES++
9. SOUNDBITE (English) Joe Derochowski, Vice President, Circana:
++ENDS ON SOUNDBITE++
STORYLINE:
Christ says In 2023, plastic wear demand in the U.S. was $5.7 billion.
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