(9 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Cupertino, California – 9 September 2024
1. Tim Cook talking with US Olympic gymnast Stephen Nedoroscik in Apple demo room
2. Guests check out new Apple products in demo room
3. Various of new iPhones in Apple demo room
4. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
"And then the third thing they introduced were the new iPhones, the iPhone 16 and the iPhone 16 Pro. But what’s really important here is these phones were built from the ground up to take full advantage of Apple’s new Apple Intelligence software."
5. Various of new iPhones in Apple demo room
6. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
"That means it will only work with the iPhone 15 Pro and now the iPhone 16 Pro. But what you’re going to have with this new iPhone is the ability to create your own emojis. It’s going to make Siri more powerful. It’s adding generative AI to the to the iPhones."
7. Various of new iPhones in Apple demo room
8. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
"It means that you can write a sentence and then say, elaborate on it or clarify it. The writing tools in general from generative AI are fantastic, but having that built into the iPhone apps, that’s a game changer."
9. Various of new Apple watch in demo room
10. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
"The first product they introduced was the new Apple Watch Series 10 that has greater processing power and many new features, and one specific one that I think is going to get a lot of attention is that it has the ability to test for sleep apnea."
11. Various of Airpods in Apple demo room
12. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
"The second product they introduced were the new AirPods and the AirPods Pro. And these of course, are, you know, one of their bestselling products, but they’re adding a health feature to it that’s very important. Number one is they are going to put out new software that’ll be out this fall that will turn them into hearing aids."
13. Man wearing Apple Vision Pro headset talking on camera
14. Tim Cook taking picture with US Olympic gymnast Stephen Nedoroscik in Apple demo room
15. Wide shot of guests checking out new Apple products in demo room
STORYLINE:
Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.
The four different iPhone 16 models will all come equipped with special chips needed to power a suite if AI tools that Apple hopes will make its marquee product even more indispensable and reverse a recent sales slump.
Apple’s AI features are designed to turn its often-blundering virtual assistant Siri into a smarter and more versatile sidekick, automate a wide range of tedious tasks and pull off other crowd-pleasing tricks such as creating customized emojis within seconds.
After receiving a standing ovation for Monday’s event, Apple CEO Tim Cook promised the AI package will unleash “innovations that will make a true difference in people’s lives.”
But the breakthroughs won’t begin as soon as the new iPhones — ranging in price from $800 to $1,200 — hit the stores on September 20.
It’s all part of a new approach that Apple previewed at a developers conference three months ago to create more anticipation for a next generation of iPhones amid a rare sales slump for the well-known devices.
===========================================================
Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter: https://twitter.com/AP_Archive
Facebook: https://www.facebook.com/APArchives
Instagram: https://www.instagram.com/APNews/
You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/18ac31f8084f4e6eadf79a98a457982a
Author: AP Archive
Go to Source
News post in September 15, 2024, 12:04 am.
Visit Our Sponsor’s:
News Post In – News
