(10 Sep 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
Cupertino, California – 9 September 2024
1. Guests check out new Apple products in demo room
2. Various of new iPhones in Apple demo room
3. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
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"The third thing they introduced were the new iPhones, the iPhone 16 and the iPhone 16 Pro. But what’s really important here is these phones were built from the ground up to take full advantage of Apple’s new Apple Intelligence software."
4. Various of new iPhones in Apple demo room
5. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
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"What you’re going to have with this new iPhone is the ability to create your own emojis. It’s going to make Siri more powerful. It’s adding generative AI to the to the iPhones."
6. Various of new iPhones in Apple demo room
7. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
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"It means that you can write a sentence and then say, elaborate on it or clarify it. The writing tools in general from generative AI are fantastic, but having that built into the iPhone apps, that’s a game changer."
8. Various of new Apple Watch models
9. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
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"The first product they introduced was the new Apple Watch Series ten that has greater processing power and many new features, and one specific one that I think is going to get a lot of attention is that it has the ability to test for sleep apnea."
10. Guests checking out new Apple products
11. Various of Airpods in Apple demo room
12. SOUNDBITE (English) Tim Bajarin, Chairman, Creative Strategies:
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"The second product they introduced were the new AirPods and the AirPods Pro …. They are going to put out new software that’ll be out this fall that will turn them into hearing aids."
13. Tim Cook taking picture with US Olympic gymnast Stephen Nedoroscik in Apple demo room
STORYLINE:
Apple on Monday charged into the artificial intelligence craze with a new iPhone lineup that marks the company’s latest attempt to latch onto a technology trend and transform it into a cultural phenomenon.
The four different iPhone 16 models will all come equipped with special chips needed to power a suite if AI tools that Apple hopes will make its marquee product even more indispensable and reverse a recent sales slump.
Apple’s AI features are designed to turn its often-blundering virtual assistant Siri into a smarter and more versatile sidekick, automate a wide range of tedious tasks and pull off other crowd-pleasing tricks such as creating customized emojis within seconds.
After receiving a standing ovation for Monday’s event, Apple CEO Tim Cook promised the AI package will unleash “innovations that will make a true difference in people’s lives.”
But the breakthroughs won’t begin as soon as the new iPhones — ranging in price from $800 to $1,200 — hit the stores on September 20.
Most of Apple’s AI functions will roll out as part of a free software updates to iOS 18, the operating system that will power the iPhone 16 rolling out from October through December. U.S. English will be the featured language at launch but an update enabling other languages will come out next year, according to Apple.
It’s all part of a new approach that Apple previewed at a developers conference three months ago to create more anticipation for a next generation of iPhones amid a rare sales slump for the well-known devices.
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