(4 Sep 2024)
GERMANY IFA SIEMENS
SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 4:12
ASSOCIATED PRESS
Berlin, Germany – 4 September 2024
1. Wide shot exteriors, flags waving outside venue
2. Mid of flags
3. Various exteriors of Messe Berlin
4. Wide of Siemens display inside venue
5. Close of Siemens sign
6. Various of washing machines on display
7. Mid of screen showing washing machines
8. Close of control panel of washing machine
9. Mid of washing machines on display
10. Wide of Siemens press presentation area, pan to journalists seated
11. Wide of screen showing Siemens presentation
12. SOUNDBITE (English) Katja Wendel, Head of Marketing, Siemens Home Appliances, Central Europe:
"Siemens is a brand that stands for technology, Innovation and design. So we’re focusing also here at IFA, our launches, our novelties and innovations, on new technology such as AI supported dish recognition or food recognition features in our appliances. A new fridge that offers just more space and more capabilities, and new laundry care products and dish care products that just have more to offer. More technology, fantastic design and our test winners."
13. Wide of screen showing Siemens presentation
14. SOUNDBITE (English) Katja Wendel, Head of Marketing, Siemens Home Appliances, Central Europe:
"Fruit recognition is a feature that is powered by a camera and artificial intelligence. So just imagine you have a dish, let’s say veggies, and you put those veggies into the oven. You just close the door. The oven detects the dish and automatically gives you the right recommendation for the program to use. So you don’t really have to think about anything. You just have to press okay."
13. Close, pull out, screen showing Siemens oven with built-in air fryer
14. SOUNDBITE (English) Katja Wendel, Head of Marketing, Siemens Home Appliances, Central Europe:
"Kitchens in the future will be the most helpful company that you can have. So it will be a companion. It will be detecting in advance what you need, so it listens to you. It will refer to what you need and it will respond to it. So it will make it as comfortable and as convenient as possible. And I think we are already on a very good point right now. And in five years, I think especially artificial intelligence enabled features will move forward. So it will be even more convenient."
15. Wide of screen showing Siemens presentation
16. Pan from journalists clapping to presentation screen and Michael Mehnert, managing director of Siemens Home Appliances
STORYLINE:
LEADIN:
Siemens has kicked off proceedings at IFA in Berlin, Europe’s biggest consumer electronics show.
From built in air-fryers to adaptive ovens that recognise your food, the German home tech giant is promising to transform kitchens into sous chefs loaded with AI tech.
STORYLINE:
Here at Messe Berlin, Europe’s biggest consumer electronics show IFA, has kicked off with an AI heavy preview presentation from Siemens.
More than 1,800 global exhibitors, 125 speakers and over 182,000 visitors from 139 countries are expected to attend over the next few days.
German electronics giant Siemens discussed everything from smart washing machines to more integrated, hassle-free kitchen appliances during their presentation.
The company is focussing its efforts on improving user experience for home cooking – perhaps a nimble reaction to the global cost of living crisis, as people tighten their purse strings and eat out less.
Other new products include:
As for the hob and cooker area of the kitchen – Siemens has developed
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