Why British rockers Oasis are still a lucrative brand, after 15 year hiatus

(27 Aug 2024)
UK OASIS BRAND VALUE

SOURCE: ASSOCIATED PRESS / POOL

RESTRICTION SUMMARY:

LENGTH: 7:29

ASSOCIATED PRESS
ARCHIVE: London, UK – 6 June 2019

1. Push in Liam Gallagher, posing for photographs

ASSOCIATED PRESS
ARCHIVE: London, UK – 16 November 2021

2. Mid of Noel Gallagher at premiere of "The Beatles: Get Back"

ASSOCIATED PRESS
ARCHIVE: London, UK – September 1995
++4:3++

3. SOUNDBITE (English) Noel Gallagher, recording artist – on battling Blur in charts:
"Engelbert Humperdinck kept ‘Strawberry Fields Forever’ off the top of the charts, and people said that when The Beatles did not go in at number one that, you know, they were finished. But another thing is that The Beatles have had a number two record, and we will probably have one, and Engelbert Humperdinck is even better than Blur, so…"

ASSOCIATED PRESS
ARCHIVE: London, UK – 19 February 1996
++4:3++
4. Wide of Noel Gallagher backstage at The Brit Awards
5. SOUNDBITE (English) Noel Gallagher, recording artist – on the band’s awards:
"Anything that is voted for by fans is special. Anything that is voted for by idiots – corporate pigs, means nothing to us."

ASSOCIATED PRESS
Chicago, US – 29 August 1996
++4:3++

6. Wide tracking shot Liam Gallagher arrives at airport, UPSOUND (English):
(Reporter: “Some people here are saying you’ve got an arrogant attitude.”)
“Well I have – that’s what makes Oasis.”

ASSOCIATED PRESS
Liverpool, UK – 27 August 2024
++VIDEO CALL++

7. SOUNDBITE (English) Dr Mike Jones, Music Industry Lecturer, University of Liverpool:
"Oasis is the last big UK pop phenomenon before the digital tsunami hit. You can say that Take That was and you can say that the Spice Girls were. But the point about Take That in the Spice Girls, Spice Girls was a girl group, you know, a manufactured girl group. And Take That was a manufactured boy group. But Oasis was the real thing. They come out of, you know, uncompromisingly out of Manchester, and they represented a certain kind of attitude. So they weren’t Britpop. I mean, Britpop was a little, slightly, slightly phony kind of Blairite piece of branding. What they represent are the voice of the disenfranchised, and the disenfranchised has grown in Britain. There are now 850,000 young people not in employment, education or training. What are we doing here? Right? There are all those kids all around the UK that actually Oasis anticipated in many ways because they were NEETs as well, to use that expression. You know, you couldn’t imagine Liam Gallagher working in Tesco’s (supermarket) and you couldn’t imagine… I mean, what jobs were those guys going to do? So what they represented has grown and spread in Britain, it’s a decent a disenfranchised young people. Now, they are not young people anymore, but that doesn’t matter. Their music comes from a time where they were ahead of a curve, and the other curve that they were ahead of was social media, and they were ahead of digitalisation. So in many ways, they were the peak of Britain’s pop music from the old way of doing things, making records and releasing records."

POOL
ARCHIVE: London, UK – 30 July 1997
++4:3 MATERIAL++

8. Various of Noel Gallagher meeting Prime Minister Tony Blair at 10 Downing Street party

ASSOCIATED PRESS
Lille, France – 4 November 1997
++4:3++

9. Mid of Noel Gallagher at Lille railway station waiting for a train
10. Mid of Liam Gallagher signsing autograph for fan

ASSOCIATED PRESS
London, UK – 27 August 2024
++VIDEO CALL++

11. SOUNDBITE (English) Julia Toppin, Music Business Lecturer, University of Westminster:

ASSOCIATED PRESS

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