(27 Aug 2024)
RESTRICTION SUMMARY:
ASSOCIATED PRESS
East Garafraxa, Ontario – 21 August 2024
1. Wide of lavender field, rack focus along field
2. Detail of lavender plants
3. Wide pan up of row of lavender plants
4. SOUNDBITE (English) Julie Thurgood-Burnett, owner, Hereward Farms:
"We are on 250 acres of generational farmland, fifth generation farmers. So we do cash crop and our lavender is about two acres, and then our sunflower is another eight acres. So we have 400,000 sunflowers and then 6,000 lavender plants.”
5. Aerial overhead of lavender plants ++MUTE++
6. SOUNDBITE (English) Julie Thurgood-Burnett, owner, Hereward Farms:
"During Covid, and was like, I wonder if lavender will grow? And I’ve never been to a lavender farm, ever. And so we started with 40 plants and I made some product. And then we went, my husband went, let’s do we call him Mr. Lavender because it’s all his fault. And 3,000 plants we planted. And then we went up to 6,000 plants. And now we’ve rolled out a whole production.”
7. Various of Cadence Thurgood harvesting lavender
8. SOUNDBITE (English) Julie Thurgood-Burnett, owner, Hereward Farms:
"Kind of starts from the lavender all the way to where we get our products, where we get. So we use probably 95% of our products are organic or come from a sustainable source anyhow. So it is a lot of work to find that information or that product. Especially being in Canada, it’s hard to find, when there was a glass shortage a few years ago, my suppliers, like you can go to plastic and I’m like, no, I’m. I will buy up whatever glass I can.”
9. Various of product displays
10. Various of refill station
11. SOUNDBITE (English) Julie Thurgood-Burnett, owner, Hereward Farms:
"We now have a refillable program. So our customers come in and they bring back their bottles. So that’s one less thing that they are putting in to the recycling.”
12 .Various of Stephen Burnett using a lavender processor
13. Detail of lavender buds going through processor
14. Wide of lavender drying
15. SOUNDBITE (English) Julie Thurgood-Burnett, owner, Hereward Farms:
"It’s such an intimate relationship because you’ve put it in the ground and you’ve cared for it and you’ve done everything. It’s like having another child. Like it’s that’s it’s, it’s my life. Like, I go out and I sometimes just sit there with the plants and I love that the bees are there and, and we’re doing this like really neat ecosystem. That wasn’t the reason why we started it. And but it’s become that.”
16. Aerial of workers harvesting lavender in field ++MUTE++
17. Medium of lavender plants
STORYLINE:
"Clean beauty," the idea of promoting healthy and environmentally friendly beauty products, is all the rage online and in big-box stores. But knowing exactly what’s in most of the soaps, creams and perfumes on shelves today can be nearly impossible, supply chain experts say, because even products that tout natural, sustainable ingredients are so far removed from the fields where they’re grown. While the origins of many raw ingredients are obscured, some small beauty brand owners go the extra mile — but even they can be frustrated by the sacrifices they have to make and the lack of transparency in the industry overall.
Julie Thurgood-Burnett had no idea that her COVID-19 lockdown whim of starting a lavender patch on her husband’s family farm just outside Toronto would turn into a small business. She had never been a farmer, but before long, she had a bright purple field and a new hobby of creating lavender oil for her friends and family, who liked it so much she ran out.
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